Sales of Zero B’s Suraksha & Suraksha Plus continue to zoom – Products have been providing affordable & safe water to millions of Indians – Huge surge in demand for the twin products
— Zero B’s Suraksha Tap attachment from Ion Exchange (India) Limited, Asia’s largest water management company, has seen a sustained demand over its decade long existence and continues to grow exponentially. This innovative, easy to use, economical product changed the face of the water purifier landscape in India. Despite major innovations and proliferations of the offerings, in the dynamic water purifier segment, the Suraksha series has managed to retain its relevance and demand.
Apart from Suraksha Tap attachment, Ion Exchange launched ‘Suraksha Plus a storage water purifier designed for the masses with the vision to deliver safe potable water at an affordable price. ‘Zero B Suraksha Plus has a storage capacity of 15 liters and gives up to 3000 liters of purified water.
Zero B Suraksha tap attachment’ is priced at Rs 298.Suraksha Tap attachment has found wide acceptance across the country. Millions of satisfied consumers are using the Suraksha Tap at home.
Commenting on the same Mr. Rajesh Sharma, Managing Director & Vice Chairman, Ion Exchange (India) Ltd said; “We are proud to celebrate this landmark achievement as it represents our resilience in an ever-changing industry as well as the impact we have had on the lives of people. Safe drinking water is the most basic of human needs. The social cost of water contamination is already enormous and increases every year. We have succeeded in our endeavor of providing millions of people affordable access to safe water; it is an important step in the long-term strategy of Ion Exchange (India) ltd to find a solution to provide affordable access to safe water for all.”
With the continuous degeneration of potable water, this year saw a massive demand for Suraksha Tap and Suraksha Plus across the country. This massive upswing in demand was seen across the country. This stunning response from the market has resulted in both dealers and company working overtime to ensure timely deliveries to customers.
The Suraksha range of water purifiers are a portable water purifier and require no energy or running water to operate. Based on low-cost ingredients, they are a replaceable filter-based product, which deliver safe drinking water. Zero B Suraksha tap attachment, is an on tap purifier which is a must for every kitchen. It can be fitted to any tap. It can be used for washing vegetables, fruits, pulses, cereals, cooking, hand sanitizing in addition to drinking pure water. It has a moving red band indicator which indicates replacement. Based on Polyiodinated resin technology, it can purify 7500 liters of water at a flow rate of 2 liters / min. It kills all disease causing bacteria and viruses. Zero B Suraksha tap works on principle of resin expansion. It does not require electricity to operate.
Zero B Suraksha plus is a five stage water purifier. Has a washable HI-Q filter dome, does not require electricity. Gives 3000 liters of purified water also removes foul ordor from water. The Zero B Suraksha plus water quality meets IS 10500 drinking water standard (specification for bacteriological quality) for removal of bacteria causing diarrhea, dysentery, cholera, typhoid & viruses causing diseases like polio, hepatitis. Zero B Suraksha plus is easy to install, Easy to use. The filter candle is easy to clean, has a magnetized water dispensing. Zero B Suraksha Plus water purifiers give Energized Water that helps to: Reduces excess acidity and bile in digestive system. Effective in Urinary and kidney disorders Works as an external aid for washing swollen & sore eyes, wounds, etc for quick healing. Zero B Suraksha is beneficial for nervous disorders & treatment of blood pressure.
Source: Press release distribution via India PRwire
Notes to Editor
About Ion Exchange (India) Limited
Ion Exchange (India) Ltd is today the country’s premier company in water and environment management, with a strong national and international presence.
Specialists in water and waste water treatment for more than four decades, Ion Exchange offers total water solutions for industry, homes and communities. Integrating process technology, design engineering and project management capability, Ion Exchange takes end-to-end responsibility – planning, integrating and managing water on supply, quantity, quality, discharge and environmental fronts. The company has provided installations for diverse industries in India and abroad, from nuclear and thermal power plant, fertilizer, refinery, automobile, electronics and textile industries. For more information visit http://www.zerobonline.com
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