ZenithOptimedia India announced today the appointment of Dnyanada Chaudhari as Managing Director for West and South She took charge of her role on January 13, 2010 and will report to Satyajit Sen, the CEO of ZenithOptimedia India.
— ZenithOptimedia India announced today the appointment of Dnyanada Chaudhari as Managing Director for West and South.
Dnyanada Chaudhari joins from Hindustan Unilever Ltd where she was Head-Media Services India. Based out of the Mumbai office, Dnyanada will be responsible for the growing development of ZenithOptimedia’s operations in West and South India.
She took charge of her role on January 13, 2010 and will report to Satyajit Sen, the CEO of ZenithOptimedia India.
Commenting on this appointment, Satyajit Sen said, “Dnyanada’s wide-ranging experience across essential sectors and her commitment to ROI- encompassing ideas,intent,investment are fundamental to our growth in Mumbai and Southern India. I am confident that under her leadership we will soon match the success we have already had with our North operations.”
Dnyanada says “I have had the privilege of working with the sharpest minds and finest leaders in the industry and this trend continues. Ambika Srivastava and Satyajit Sen are passionate and committed to delivering thought leadership through ROI. This is an exciting opportunity for me. I am looking forward to offering my experience at the agency as well as a perspective from the clients’ side of the business to drive ROI and deliver world class value to ZenithOptimedia clients.”
“Dnyananda is the ideal candidate to build our operation both in Mumbai and the South. Her learning and experience garnered working with some of the world’s fastest selling brands is noteworthy and I am pleased that she will now be working with ZO India” says Ambika Srivastava Chairman IMX and ZenithOptimedia India
Source: Press release distribution via India PRwire
Notes to Editor
About Dnyanada Chaudhari
Dnyanada has over 13 years of work experience in the media industry with expertise across strategic planning, buying and media management having worked with the finest financial and FMCG companies. She started her career at Lodestar where she was responsible for leading cutting edge media planning and buying.
Over the years, Dnyanada has led several initiatives looking beyond traditional methods of measuring media deliverables. When she joined ICICI Prudential in 2004, she was the first media manager in the finance industry in India and was responsible for setting up the media department and drive media effectiveness. In 2005, she joined Marico Ltd to head media and drove some game changing strategy and innovations.
Her last role was at Hindustan Unilever Ltd as Head-Media Services in India. Here, Dnyanada was amongst the top 40 media people in the Unilever world and was responsible for maximizing ROI and driving competitive advantage for India’s largest advertiser through a combination of planning and buying metrics.
Dnyanada was chosen by the ISA (Indian Society of Advertisers) to actively lead their media agenda and also inaugurated the knowledge series for advertisers.
ZenithOptimedia is part of the world’s largest media services group. Fully owned by Publicis Group, our 218 offices in 72 countries ensure that we are able to offer a top level service wherever our clients require it.
ZenithOptimedia is committed to delivering to clients the best possible return on their advertising investment. This approach is supported by a unique system for strategy development and implementation, The ROI Blueprint. At each stage, proprietary ZOOM (ZenithOptimedia Optimisation of Media) tools have been designed to add value and insight.
The ZenithOptimedia Village enables the widest range of communications opportunities and skills to be brought together to ensure the most powerful connections are made with consumers.
Some of the brands that comprise ZenithOptimedia’s portfolio include Allied Domecq, Aviva, British Airways, Cargill Foods, Discovery Network, Emaar MGF, Fidelity, Fullerton Securities, Haier, Hyundai, LVMH, Ministry of Tourism, Nestlé, Oberoi, Petronas, Puma, Videocon group, Thomas Cook, Sanofi Aventis, Lornamead, Vedanta group,Swiss Air, eBay, Unitech Wireless, GPI and USHA International.
For more information, please contact:
Meenakshi Sachdev Varma (consultant) (L) 919810512307