Within the first six months of its launch in India, Tuborg Strong was awarded the Connoisseur’s Choice Award and the New Product of the Year Award at INDSPIRIT 2010, a noted award event for the Alcobev industry. Selected by an eminent jury and certified by ERNST & YOUNG, the award is a resounding victory for this new beer brand.
— Within the first six months of its launch in India, Tuborg Strong was awarded the Connoisseur’s Choice Award and the New Product of the Year Award at INDSPIRIT 2010, a noted award event for the Alcobev industry. Selected by an eminent jury and certified by ERNST & YOUNG, the award is a resounding victory for this new beer brand.
Introduced only in May 2010, Tuborg Strong has not only won both national and international awards but managed to endear a loyal patronage amongst Indian consumers in a very short span of time. Earlier this year, the brand achieved landmark recognition of its excellent quality by winning the bronze medal at the International Beer Challenge in London.
A premium quality strong beer with excellent taste, Tuborg Strong is prepared by using best quality malt, adjuncts and hops. Targeted towards young adults who are open to fun and music, Tuborg Strong reflects select beer with an equally exclusive personality. Known for brewing quality mild beer globally, The Carlsberg Group pioneered yet another innovation by introducing Tuborg Strong and created a quality based product differential in the strong beer market in India.
The brand identity is further reinforced by its distinct golden brown color packaging and classy gold label . The identity is well crafted to express the satisfaction derived from the refreshing taste of a full-bodied authentic beer. Tuborg Strong is available in three pack sizes of 330 ml and 650 ml bottle and 550 ml cans and is being brewed out of Carlsberg India’s five breweries, Paonta Sahib, Alwar, Aurangabad, Kolkata and Hyderabad breweries.
Mr. Soren Lauridsen, Managing Director, Carlsberg India said: “It was an absolute honour and a moment of pride to win two awards at INDSPIRIT. Within a few months of its launch, Tuborg Strong has endeared consumers and customers alike enough to win the coveted Connoisseur’s Choice Award and the New Product of the Year Award at INDSPIRIT. With Tuborg Strong we took a visionary leap and created a product differential by introducing a new premium category within the strong beer market in India. We reached another milestone when we sold 1.2 million cases of Tuborg Strong within 6 months. We believe in providing the best, through excellence in both quality and innovation. This recognition will only encourage us to raise our benchmarks going forward.”
Says Devapriya Khanna, Director Marketing, Carlsberg India: “We have kept Tuborg Strong’s promise to provide our consumers with a superior quality consumption experience, fortified with exciting activation platforms to connect with their favorite brand. Properties like Tuborg Strong Fungama Nights have helped us connect with consumers across different parts of the country and we thank each one of them for making this recognition possible.”
Tuborg Strong comes with a pull off cap, which precludes the need of a bottle opener. The pull off cap enables ease of usage, making it convenient for our consumers to enjoy their Tuborg on-the-go. Product innovations like these have helped Tuborg cement its presence and stand out in the Indian market.
Source: Press release distribution via India PRwire
Notes to Editor
Tuborg-The Fun Starter was established in 1880 at the Tuborg brewery situated north of Copenhagen at Hellerup. The beer has since developed into something of an international phenomenon becoming Denmark’s highest selling beer till date. It is now available in over 70 countries, with India being the newest addition. Tuborg- The Fun Starter is a light-bodied pilsner type lager of medium bitterness. Brewed over lightly roasted malt, this beer is imbued with Carlsberg’s well-known mild fresh hoppy taste and a delectable aroma of flowers and grain. The delicate yet rich flavour and lively aftertaste of this beer make it the perfect companion for a light salad or even a spicy Asian dish. An attractive feature of Tuborg- The Fun Starter is the unique pull-off cap. This easy to use feature has replaced the regular bottle cap to make the process convenient. The innovative packaging also makes having a bottle opener around unnecessary.
For more information, please contact:
Shilpy Roy (Senior Account Executive)