The Chivas Studio is back with its second edition, imbibing the brand’s core values of ‘Art is Life is Art’. This year the Chivas Studio will travel to Mumbai, Bangalore and Kolkata also..!
— The Chivas Studio is back with its second edition, imbibing the brand’s core values of ‘Art is Life is Art‘ and featuring an eclectic brew of some of 2010′s most stylish and avant-garde events. This global property from one of the world’s most luxurious brands Chivas Regal, will set a benchmark for stylised entertainment in India, promising a unique sensory experience like none other in the luxury space. Slated to begin with Delhi on December 17, 2010, Chivas Studio will be a 3 day event that fuses the finest in Fashion, Art, Music, Cuisine, Jewel Craft & Design, Music and Mixology. In its second season, the Chivas Studio will travel to Mumbai, Bangalore and Kolkata also.
Chivas Studio for 2010-11 aims to create a strong collaboration amongst various art forms and talent that facilitate Chivas Regal in its movement of “Live with Chivalry”. Some of the noteworthy acts for this edition include:
Contemporary Art & Installation …
Reflect the modern Indian art pulse with Bharat Sikka and Bose Krishnamachari.
Fashion Broadway…A first time ever…
Fusion of Cinema, Fashion and Broadway featuring some of the most distinguished names from Bollywood…Resulting in an eclectic and global experience..
A differentiated form of presenting fashion, where the creative influences of fashion experts will converge with the story telling genius of a Bollywood Director against the backdrop of a music piece created especially for the show (Follow us on chivastudio.com as we unveil the names behind this global innovation)
Fashion showing of a Global Fashion Label created for the Indian audience
An installation inspired by Chivas 18 by Swarovski Elements
Music and Party…
Electrifying the experience quotient of the Studio, Karsh Kale and some of the best names in music who will present a fusion of world/contemporary Indian music with blues/rock ballads; leading up to a high energy party at a night club with Coyote dancers and an international DJ
An afternoon of Chivas infused delicacies, Chivas cocktails and fashion presented by Nandita Mahtani
Commenting on the second edition of The Chivas Studio, Bikram Basu, Vice President-Marketing, Pernod Ricard India said, “Chivas Studio is one of the finest properties of Chivas Regal and received huge acclaim in New York, London, Madrid and Sydney before coming to India last year. The concept espouses the joys of fine living to our discerning consumers and gives them the opportunity to enjoy the world-class entertainment amidst the finest in luxury milieu. It is for the first time in the history of Indian luxury and Bollywood, talent of such exceptional calibre and global acclaim will present a melange of fashion, art, music, Bollywood, gourmet etc through a single platform. Chivas Studio will truly be a memorable occasion for Indian connoisseurs of luxury lifestyle’.
The Chivas Studio Schedule in Delhi: Dates: Dec 17, 18 and 19, 2010
Venue: The Garden of Five Senses, LAP, Blue Bar, Hype
Follow us on www.chivasstudioindia.com and to begin your ‘Chivas Experience’ just send a text ‘CHIVAS’ from your phone to 58888 and witness art come to life rather life becoming art !
Source: Press release distribution via India PRwire
Notes to Editor
Chivas Regal is the most “prestigious”* premium blended Scotch whisky in the world and a true global brand owned marketed and distributed by Pernod Ricard. Pernod Ricard is the world’s co leader in wines and spirits. Since its creation in 1975, the company has undergone steady development, founded on both organic growth & successive acquisitions.
The Chivas Studio is an experiential platform and integrates the launch of the new ‘Live with Chivalry’ communication campaign- life is not just about having more, the new luxury is about being more! The Chivas Studio is the embodiment of this new idea, and evokes the exuberant luxury that is synonymous with Chivas Regal!
For more information, please contact:
Dolie George (Sr.Executive Client servicing) (L) 91-22-40188606, (M) 9892665625, (F) 91-224018668
Shreya Ahuja (Client Servicing) (L) 91-22-40188606, (M) 9820720448, (F) 91-22-40188668
Toral Sanghvi (Director) (L) 91-22-40188606, (M) 9004962222, (F) 91-22-40188668