TATA DOCOMO customers can join the BLOODLINE CLUB and reach out for help instantaneously
— To bring about change and offer services that actually brings value to a customers life using a mobile phone was the brand objective from first day of its launch and it continues to keep up the promise as TATA DOCOMO once again brings first of its kind initiative – Blood Helpline Service on SMS. This service is exclusively for all TATA DOCOMO customers and it aims at giving help or seeking help in case of emergency. Bloodline Club is a service exclusively for TATA DOCOMO customers where they can seek or give help for any blood requirements under medical emergency. The service aims at offering a humanistic gesture towards donating blood for saving lives; as many times under emergency when it is difficult to find a donor of the same blood group. The service is as novel for a donor as for a person in need of a particular blood group.
“At TATA DOCOMO, social responsibility initiatives such as ‘Bloodline Club’ service are aligned with our constant efforts to create and bring value to the lives of our customers. This service was launched keeping in mind that blood donation is more often an acute medical emergency and using the SMS gateway to provide this service helps giver and the donor solve their problems instantaneously. We are confident that this service will go a long way in offering support to TATA DOCOMO customers, because help provided at the right time can save someone’s life,” said Mr. Yatish Mehrotra, Hub Head South, TATA DOCOMO.
TATA DOCOMO customers can join Bloodline Club by sending an SMS ‘JOIN ‘ to 54321 (toll free). Post sending the SMS, customer will receive a confirmation message. In case of immediate blood requirement subscribers can effectively take advantage of the service by sending an SMS NEED to 54321 charged at Rs 3/- per SMS. After which, all fellow Bloodline members (whose blood group and pin code will match the requirement) will receive an alert message to help the member in need. The service is open to non-registered TATA DOCOMO users as well. At the time of need, they can request for blood by sending the same NEED to 54321, even if they have not joined as a virtual member of the Bloodline Club. Thus making membership to Bloodline Club absolutely useful!
Source: Press release distribution via India PRwire
Notes to Editor
About TATA DOCOMO
TATA DOCOMO is Tata Teleservices Limited’s telecom service on the GSM platform-arising out of the Tata Group’s strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Tata Teleservices Limited has received a license to operate GSM telecom services in 19 telecom Circles and has also been allotted spectrum in 18 of these Circles. It has rolled out its GSM services in Tamil Nadu, Kerala, Orrisa, Karnataka, Andhra Pradesh, Madhya Pradesh-Chhattisgarh, Haryana-Punjab, Kolkata, Rest of West Bengal, Jharkhand, Bihar, UP East, UP West, Gujarat, Himachal Pradesh and Rajasthan, while Tata Teleservices (Maharashtra) Limited has launched GSM services under the TATA DOCOMO brand in the Mumbai and Rest of Maharashtra Circles. TATA DOCOMO has become the first Indian private operator to launch 3G services in India in all the nine telecom Circles where it won the 3G license. In association with its partner NTT DOCOMO, the brand finds itself suitably positioned to leverage this first-lover advantage. With 3G, Tata DOCOMO stands to redefine the very face of telecoms in India. Tokyo-based NTT DOCOMO is one of the world’s leading mobile operators-in the Japanese market, the company is the clear market leader, used by over 50 per cent of the country’s mobile phone users.
For more information, please contact:
Harry Pinto (Senior Account Executive) (L) 080 60660005, (M) 9686450940