To raise awareness and educate the masses about AIDS, Zee News has launched an awareness campaign around the World AIDS Day, supporting the AIDS victims by spreading the message `Pin on a Million Hopes’. The initiative behind this message is to urge viewers to make a small gesture and wear Red Ribbons on December 1st, and help in spreading awareness.
Through a series of informative and awareness programs on AIDS and HIV, Zee News will encourage audiences to share their views about AIDS and inspire people to come forward and fight this epidemic. To promote the gesture, all the anchors of Zee News are wearing Red Ribbons to spread the message all across the nation.
In this endevour, Zee News will be actively distributing Red Ribbons in various Advertising and Media Agencies, Corporate Houses in Delhi, Mumbai and other metros. The channel volunteers will also hand-out ribbons at DND Flyway, Gurgaon toll road and various popular malls in Delhi/NCR. The campaign would also reach out to masses at Fun Republic malls, Peninsula Park and Phoenix Mills in Mumbai and several food retail chains and lifestyle outlets.
Zee News has garnered enormous support from entire media fraternity & NGOs like Plan which will help spread the message. Being a 360 degree marketing campaign, the word would reach through Print, SMS, Radio and outdoor media activities.
As a tribute to the bravery of Indians, Zee News Ltd would create a Road Block and pause transmission at 8:58 pm on November 26 for two minutes. All channels under Zee News Ltd, with reach across the length and breadth of the country and deep regional penetration, would come to a still. The roadblock is an attempt by Zee News to acknowledge the undying spirit of Indians and an appeal to stand up against terrorism and put “India First”.
In this endevour, Zee News had recently launched a special campaign under the aegis of 26/11. Ab Aur Nahin’. It started with the objective of highlighting the heroic stand and sacrifice of those bravehearts who lost their lives. The iniciative also appealed to people to partner in the mission to make India a terrorism free country.
This mission taken up by Zee News Ltd. initiative has received enormous support from entire media fraternity. This will help spread the message of uniting India for a peaceful country. Being a 360 degree marketing campaign the word would be spread through Print, SMS, Radio & other interesting and engaging web activities. Zee News has gained the support of various well known personalities like Katrina Kaif, Kiran Bedi and Abhishek Bachchan in its journey to fight against violence.
Zee News Ltd. Comprises of the channels Zee News, Zee News UP, Zee Ghantalu, 24 ghanta, Zee 24 Taas, Zee Punjabi and Zee Business, Zee Chattisgarh. Zee News Ltd. as a responsible news network has made its objective to put spotlight on the most pertinent issues facing the nation.