As a tribute to the bravery of Indians, Zee News Ltd would create a Road Block and pause transmission at 8:58 pm on November 26 for two minutes. All channels under Zee News Ltd, with reach across the length and breadth of the country and deep regional penetration, would come to a still. The roadblock is an attempt by Zee News to acknowledge the undying spirit of Indians and an appeal to stand up against terrorism and put “India First”.
In this endevour, Zee News had recently launched a special campaign under the aegis of 26/11. Ab Aur Nahin’. It started with the objective of highlighting the heroic stand and sacrifice of those bravehearts who lost their lives. The iniciative also appealed to people to partner in the mission to make India a terrorism free country.
This mission taken up by Zee News Ltd. initiative has received enormous support from entire media fraternity. This will help spread the message of uniting India for a peaceful country. Being a 360 degree marketing campaign the word would be spread through Print, SMS, Radio & other interesting and engaging web activities. Zee News has gained the support of various well known personalities like Katrina Kaif, Kiran Bedi and Abhishek Bachchan in its journey to fight against violence.
Zee News Ltd. Comprises of the channels Zee News, Zee News UP, Zee Ghantalu, 24 ghanta, Zee 24 Taas, Zee Punjabi and Zee Business, Zee Chattisgarh. Zee News Ltd. as a responsible news network has made its objective to put spotlight on the most pertinent issues facing the nation.