Continuing its corporate focus of supporting the right to education of marginalised children in India, P&G India closed Shiksha ’09 with the largest-ever contribution of Rs.3.5 crores to its partner NGOs Child Rights & You (CRY), Army Wives Welfare Association (AWWA), Bharti Foundation and a few others impacting over 96,000 plus children. The money is contributed towards children’s education. Bollywood Superstar Sunny Deol w pledged his support to the cause.
Project Shiksha is part of P&G’s global philanthropy program ‘Live Learn & Thrive’ that is committed to improving the lives of children. P&G improves the lives of over 70 million children in need around the world each year.
In India, Shiksha, P&G’s Corporate Social Responsibility Programme is today a National platform and has donated over Rs.11 crores over that last 5 years towards helping children access education. Project Shiksha works with the State Education Departments to re-look at existing education policies; creates awareness to build more schools with better infrastructure and basic amenities like water, electricity, health; enrolls more children into formal schools; and works for all-round development of children. In association with AWWA, in also works towards better development of the ASHA schools that support children from Army.
With it’s motto of ‘Padhega India Toh Badhega India’ Shiksha believes that the secret to a brighter India lies in children attaining their right to a good quality education.
India has the world’s largest number of children out of school. Every child in India has the right to good quality education, but still one out of every two children, (close to 200 million) do not go to school.
Speaking about Shiksha, Shweta Shukla, Head-External Relations, Procter & Gamble India said, “Shiksha has grown from strength to strength over the past five years. Today it has gone beyond a company-NGO initiative to a national consumer movement that enables consumers to make a difference to lives of thousands of children.
Puja Marwaha, Regional Director, Child Rights and You said, “The Shiksha programme has made it possible for people from all walks of life to make a difference to the rights of India’s children.
Mrs Sudesh Hooda, Wife of Major General Hooda (GOC – Southern Command )AWWA said, “It is great to be associating with P&G’s project Shiksha this year as their vision to support uneducated children is in sync with our vision. We look forward to a stronger partnership to make Shiksha better and stronger in the coming years.”
Shiksha Supporter and Leading Actor Sunny Deol said, “There can be no doubt that education is one of the most important inputs a child can get while growing up.