PANASONIC TO LAUNCH MULTI-FACETED MARKETING CAMPAIGN SURROUNDING THE VANCOUVER 2010 OLYMPIC WINTER GAMES

Full HD 3D Home Theater Pavilion

Panasonic plans to bring to market its ground-breaking Full HD 3D Home Theater products in 2010. In Vancouver, Panasonic will feature the Panasonic FULL HD 3D Theater Pavilion at David Lam Park. The 700 m2 corporate pavilion will be open throughout the Olympic Games ( February 12 to 28 ) in cooperation with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games ( VANOC ), the City of Vancouver and Canada’s Olympic Broadcast Media Consortium — the official Canadian broadcaster of the 2010 Winter Games.

The highlight of the pavilion will be Panasonics world-first FULL HD 3D Plasma Home Theater System which will allow visitors to experience the immersive world of 3D entertainment through a variety of sports and entertainment videos shown in FULL HD 3D movie-theater quality.

Panasonic has been contributing to the Olympic Games with its state-of-the-art digital AV technologies since the Calgary 1988 Olympic Winter Games. The company, who recently extended its commitment to global sponsorship through 2016, will demonstrate in Vancouver the future of at-home Olympic Games viewing by displaying its Full HD 3D technology to the the public in Vancouver.

Following the initial announcement in January 2009 of plans to create a FULL HD 3D Plasma Home Theater System* using a 103-inch Plasma and 3D Blu-ray Disc player, Panasonic recently announced a 50-inch FULL HD 3D Plasma Home Theater System in September 2009. It also has been developing professional 3D production systems to improve the production environment and make it easier for content creators to create more 3D programming for consumers.

One Winter, Five Dreams Online Contest

On November 2, Panasonic launched a blog entitled One Winter, Five Dreams within its global Olympic Games web site featuring five athletes who are striving to win a place at the Vancouver 2010 Olympic Games. Using videos and photos, the five athletes will blog about their highly unique experiences including their daily training, pre-Olympic events and their passion as they pursue their dreams of becoming an Olympian. Readers can post messages on the blog to help encourage and support each of the athletes with one fan blogger winning a trip to the Vancouver Olympic Games as the “Gold Blogger” to cheer on them at the venues.

The five athletes include Robel Teklemariam ( mens cross-country skiing, Ethiopia ), Clyde Getty ( mens freestyle skiing, Argentina ), Tugba Karademir ( ladies figure skating, Turkey ), Katharine Eustace ( womens skeleton, New Zealand ) and Kazuhiro Koshi ( mens skeleton, Japan ). Their blogs appear at http://5dreams.panasonic.net

VANOC Sustainability Video Contest

VANOC has made sustainability one of the main themes of the 2010 Winter Games, taking measures to reduce the environmental impacts of the Games. Panasonic supports the goals of VANOCs sustainability-focused operations and will implement various environmental programs during the Olympic Games.

A centerpiece of Panasonic’s support for VANOC’s environmental initiatives is a co-sponsorship of the Do Your Part – VANOC Sustainability Video Contest aimed at Canadian youth aged 13-24. The contest, promoted jointly by VANOC, the United Nations Environment Program ( UNEP ) and the Government of Canada, will make use of Panasonic’s long-term Kid Witness News ( KWN ) program – a hands-on video educational program started in 1989 — in order to encourage interaction and environmental activities by children in Canada and around the world through the making of videos.

Panasonic will also cooperate with VANOC and the Official Carbon Offset Supplier, Offsetters, to contribute to VANOCs goal of having a Carbon-Neutral Olympic Games by offsetting 416 tons of CO2 emissions, the estimated total amount of CO2 released from various activities Panasonic will carry out during the period of the Games.

* World’s first system to create true-to-life 3D Full HD images by providing full HD images to left-eye and right-eye, as of November 2, 2009.

About Panasonic:

Panasonic is proud to support the Olympic Movement—aimed at promoting world peace through sports—as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category for more than 20 years since The Olympic Partner ( TOP ) Program commenced for the Calgary Olympic Winter Games in 1988. Under the slogan of Sharing the Passion, Panasonic will contribute to the success of the Olympic Games through its technology. In 2007 Panasonic renewed the partnership with the International Olympic Committee through to the 2016 Olympic Games in Rio de Janeiro.

For more information on the programs discussed in this release, please visit:

Panasonic’s Olympic Sponsorship: http://panasonic.net/olympic/

Panasonic’s Environmental Programs: http://panasonic.net/eco/

Kids Witness News Program: http://panasonic.net/kwn/

Editorial Contacts:

Chris De Maria ( Panasonic ) 201-348-7182 Blayne Murphy ( Cohn & Wolfe ) 212-798-9763

[email protected] [email protected]

MeeJin Annan-Brady ( Panasonic ) 201-392-6124

[email protected]

Source: Media Newswire

/R E P E A T — Advisory: Important Information on the arrival of the Vancouver 2010 Olympic Flame, October 30/

/CNW/ – As dawn breaks on Friday, October 30, a Canadian Forces Polaris aircraft will return from Greece with the Olympic Flame and a Canadian delegation on board. The Olympic Flame will touch down on Canadian soil at the Victoria International Airport before it lights the community celebration cauldron at an arrival ceremony on the grounds of the British Columbia Parliament Buildings.

Please note: All media interested in covering Day 1 events of the Vancouver 2010 Olympic Torch Relay must register with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC). See specific details below. Media passes are mandatory for access to all media zones, and applies to ALL media, including those that pre-registered in the summer to cover the torch relay.

It is critical for media planning to cover this event to participate in, or be aware of, all of the events listed below either in person in Victoria, BC, or by conference call.

No. 1 Media Technical Briefing: Tuesday, October 27
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What:
A technical overview of Day 1, October 30 Olympic Flame arrival, route
materials and celebrations.

Where:
Victoria Conference Center, Saanich Room
720 Douglas St.
Victoria, BC

Time:
1:00 pm (Pacific Time)

Participating:
VANOC and partners media relations representatives
Victoria and area community task force representatives

Dial in info:
If you cannot join in person please e-mail
[email protected] for access to teleconference
details.

No. 2 Site Walk Through and Briefing for Flame Arrival Event:
Thursday, October 29
————————————————————-

What:
An onsite technical walk through of the October 30 Olympic Flame arrival
ceremony and community celebrations.

Where:
Grounds of the British Columbia Parliament Buildings
Near the corner of Government and Belleville streets
Victoria, BC

Time:
9:00 pm (Pacific Time)

Participating:
VANOC media relations representatives
Victoria and area community task force representatives

No. 3 Airport Arrival of the Olympic Flame: Friday, October 30
————————————————————–

What:
A Canadian Forces CC-150 Polaris (Airbus A-310) aircraft will land on
Canadian soil carrying a delegation of prominent Canadians and the
Olympic Flame in a miners lantern.

Time: (All times approximate)
7:15 am (Pacific Time): Touchdown
8:00 am: Taxi onto airport apron and Olympic Flame exits
8:05 am: Short statements by delegation
8:30 am: Olympic Flame convoy departs for downtown Victoria, BC

Where:
Department of National Defence Hangar/443 Maritime Helicopter Squadron
Located on west side of Victoria International Airport
1593 Kittyhawk Rd.
North Saanich, BC

Media Registration:
Media registration is required to attend the airport arrival. A media
registration tent will be set up at the main gate to the hangar and open
at 6:00 am. Media must show photo ID and press credentials to gain
access. No registrations will be accepted after 6:45 am.

Satellite trucks must arrive between 5:00 am and 6:00 am. Any satellite
trucks arriving after 6:00 am will not be given access to the event.

Who:
Gary Lunn, Minister of State (Sport), Government of Canada
The Honourable Steven Point, Lieutenant Governor of British Columbia
Gordon Campbell, premier of British Columbia
Colin Hansen, deputy premier of British Columbia
Mary McNeil, Minister of State (Olympics), Government of British Columbia
Gregor Robertson, mayor of Vancouver
Ken Melamed, mayor of Whistler
John Furlong, VANOC CEO
Chief Bruce Underwood, Pauquachin First Nation
Chief Ivan Morris, Tsartlip First Nation
Chief Allan Claxton, Tsawout First Nation
Chief Vern Jack, Tseycum First Nation
Rear Admiral Tyrone Pile, Commander of Maritime Forces Pacific,
Department of National Defence
Nikolas (Nikos) Koumettis, president, Coca-Cola Canada
Graham MacLachlan, regional president, RBC, British Columbia

Note: Important information on media positions will be made available at
the technical briefings noted above.

No. 4 Victoria Parliament Buildings Arrival Ceremony: October 30
—————————————————————-

What:
The beginning of the 106-day, 45,000-kilometre Vancouver 2010 Olympic
Torch Relay.

Time: (All times approximate)
9:20 am (Pacific Time): Olympic Flame travels across harbour
9:35 am: Flame arrives at wharf near Government and Belleville streets
10:10 am: Community cauldron is lit
10:40 am: First torchbearer departs (identity secret until that moment)

Where:
Starting in Victorias Inner Harbour
Celebration on the grounds of the British Columbia Parliament Buildings
Near corner of Government and Belleville streets
Victoria, British Columbia

Media Registration:
All media must register with VANOC. To register and pick up a media pass
for the arrival ceremony and all subsequent Day 1 events, members of the
media must show photo ID and press credentials on October 29 from 7:00 pm
to 9:30 pm at the Fairmont Empress Hotel (Buckingham room) located at 721
Government St. in Victoria, BC. Registration will also be available on
October 30 starting at 7:00 am at the media tent at the corner of
Government and Belleville streets.

Who:
Gary Lunn, Minister for State (Sport), Government of Canada
Gordon Campbell, premier of British Columbia
Gregor Robertson, mayor of Vancouver
Ken Melamed, mayor of Whistler
Dean Fortin, mayor of Victoria
John Furlong, VANOC CEO
Chief Robert Sam, Songhees First Nation
Chief Andy Thomas, Esquimalt First Nation
Nikolas (Nikos) Koumettis, president, Coca-Cola Canada
Graham MacLachlan, regional president, RBC, British Columbia
First Canadian torchbearers

Note: important information on media positions will be made available at
the technical briefings noted above.

No. 5 Media Filing Room: October 30
———————————–

A media room with high-speed internet will be available in Victoria, BC,
to assist media in filing their stories on October 30. The room at the
Victoria Conference Centre will operate from 7:00 am to 10:00 pm (Pacific
Time) and is located at 720 Douglas St.

No. 6 Feed Service
——————
Broadcasters interested in accessing the feed service should contact: Tom
Hildebrandt, 416-384-5830, [email protected].

No. 7 Media Materials and background information available online
—————————————————————–

Daily media highlights, images, broadcast quality video and editorial
content for each day of the Vancouver 2010 Olympic Torch Relay are provided to
media on FLAME, the torch relay digital asset management system. To register
for FLAME, visit www.vancouver2010.com/flame, click `Visit FLAME and then
`Register now.
Detailed maps of relay route for Days 1 – 4 are available on the
interactive map at www.vancouver2010.com/torchrelay. Maps for following days
will be rolled out as the relay makes its way across Canada.