Earth Day Network was founded by the organizers of the first Earth Day in 1970 to promote environmental citizenship. Earth Day Network now encompasses more than 17,000 partners and organizations in 174 countries, and more than 1 billion people participate in Earth Day activities.
Providing eco-friendly apparel is essential for our organization and for people who believe in Earth Day and the issues we stand for, said Kathleen Rogers, President of the Earth Day Network. Anvils commitment to eco-friendly products and business practices that are both environmentally and socially responsible speaks directly to our mission and to our supporters.
As Earth Day Networks t-shirt and knitwear partner, Anvil, a leader in eco-friendly apparel and the worlds sixth largest purchaser of organic cotton, will design and develop knitwear made from organic, recycled, transitional and RPET fibers for the organizations apparel line. The line will be sold online and through retailers as early as the 2009 holiday season. The line will also be made available directly to consumers at all of Earth Day Networks events, including Earth Day on the National Mall in Washington, D.C., the global Earth Day 40th anniversary in April 2010, and celebrations in 40 cities around the world to commemorate Earth Day Networks 40th year milestone.
Anvil is also working with Earth Day Network to develop an exclusive new product line for The Green Generation TM campaign, which mobilizes people worldwide to find solutions to urgent national and international issues, such as climate change and the global water crisis. The Green Generation TM line will feature AnvilSustainable™, AnvilOrganic° and AnvilRecycled° apparel, which will be available online as well as at 2010 Earth Day Network events at the beginning of 2010.
Anvil shares Earth Day Networks mission to create a more sustainable future for our planet, said Anthony Corsano, Chief Executive Officer of Anvil Knitwear. The Green Generation™ is a movement that we believe spans all generations, all countries and all people. The Green Generation™ apparel line will feature eco issues, solutions and events.
About Anvil Knitwear
Anvil Knitwear, Inc., a socially and environmentally responsible manufacturer of sportswear and accessories, is a leader in the sustainable apparel industry with its AnvilOrganic°, AnvilRecycled™ and AnvilSustainable™ brands. Anvil was recently ranked the worlds sixth-largest organic program and the largest domestic purchaser of U.S.-grown certified organic cotton. Anvil offers 16 affordable eco styles made from a variety of fibers such as certified organic cotton, transitional cotton, recycled cotton, and recycled PET bottles and blends, as well as more than 90 traditional styles. Anvil recently launched TrackMyT.com, an interactive Web site that chronicles and brings to life the complete journey and environmental impact of a t-shirt, from cotton-seed to consumer.
About Earth Day Network
Earth Day Network was founded on the premise that all people, regardless of race, gender, income, or geography, have a moral right to a healthy, sustainable environment. Earth Day Networks mission is to broaden and diversify the environmental movement worldwide, and to mobilize it as the most effective vehicle for promoting a healthy, sustainable environment. They pursue this mission through a combination of education, public policy, and consumer activism campaigns. Earth Day Networks campaign and programs are predicated on the belief that an educated, energized population will take action to secure a healthy future for itself and its children. Earth Day Network grew out of the original Earth Day in 1970 to promote environmental citizenship. Earth Day Network now encompasses more than 17,000 partners and organizations in 180 countries, and more than 1 billion people participate in Earth Day activities globally making it the largest secular civic event in the world.
For more information, please visit http://www.earthday.net/.