Reliance showcases its first LTE-TDD ecosystem with Ericsson

Field trial of LTE-TDD showcases outstanding indoor connectivity, outdoor mobility and applications services – Consumers to access data and high definition videos with unmatched speeds – Exhibits the complete eco-system for LTE-TDD – Demonstration using 2.3 GHz (Indian BWA) band

November 30, 2010 /India PRwire/ — Reliance showcases its first LTE-TDD ecosystem with Ericsson

  • Field trial of LTE-TDD showcases outstanding indoor connectivity, outdoor mobility and applications services
  • Consumers to access data and high definition videos with unmatched speeds
  • Exhibits the complete eco-system for LTE-TDD
  • Demonstration using 2.3 GHz (Indian BWA) band

Consumers in India will be delighted to experience high speed data downloads and mobile broadband is thus becoming a reality in India. Reliance Industries Limited and Ericsson India today showcased the results from the first field trial of LTE-TDD (Long Term Evolution) mobile system technology. This trial demonstrated the outstanding performance of LTE technology and the complete eco-system available today to support the technology. The trial was conducted at the Reliance Corporate Park, Navi Mumbai, the group’s iconic campus, which is the nerve center for RIL’s ambitious plans for launching next generation mobile broadband services on a pan-India basis.

The trial showcased LTE-TDD network’s exceptional performance by achieving the healthy balanced peak rates of 80 Mbps in the downlink and 20 Mbps in the uplink.for the specified configuration/setup. The eco system capabilities were also showcased using ST Ericsson dongles connected over the air to the base station. Full mobility with flawless delivery of applications such as HD Multimedia Streaming, LIVE TV was demonstrated with on-the-move speeds of 50 and 70 kilometers per hour as well as a seamless handover among the number of LTE Base Station Sectors.

A spokesperson for Reliance Industries Limited said “This LTE trial not only demonstrated the superiority of LTE-TDD technology but it also strengthened our confidence in the timely availability of LTE eco-system in India with Ericsson’s global deployment expertise. This is an important milestone for Indian telecom industry in showcasing LTE performance on a live network. We look forward to leveraging on the pilot to set up a commercial network that will build on a globally standardized eco-system and technology that offers immense potential for a wide spectrum of end-user offerings”.

Gowton Achaibar, Head of Region, Ericsson India said, “Today’s trial validates the future of ubiquitous high speed mobile broadband in India showcasing the availability of LTE-TDD. Consumers are now very close to realizing through high performance networks, the full promise of mobile-broadband, ultra-high data speeds for services such as internet TV, mobile video-blogging, online video games and the mobile office-environment. We are delighted to be an integral part of Reliance’s LTE showcase as it underscores a firm commitment to standardized technologies that will benefit from economies of scale and global experiences”.

Ericsson demonstrated a successful end to end LTE-TDD callin July in its India headquarters in Gurgaon.

Notes to editors: Link to LTE Media Kit

First LTE TDD trials in India: http://www.ericsson.com/news/100701_lte-tdd-trials_20100701092838

First complete TD-LTE solution showcased: http://www.ericsson.com/news/1430984?idx=90

Source: Press release distribution via India PRwire

Notes to Editor

Ericsson is the world’s leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company’s portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of being the “prime driver in an all-communicating world” through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 80,000 employees generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York

www.ericsson.com
www.twitter.com/ericssonpress
www.facebook.com/technologyforgood
www.youtube.com/ericssonpress

About Reliance Industries Limited

Reliance Industries Limited (RIL) is India’s largest private sector company on all major financial parameters with a turnover of Rs. 2,00,400 crore (US$ 44.6 billion), cash profit of Rs. 27,933 crore (US$ 6.2 billion), net profit of Rs. 16,236 crore (US$ 3.6 billion) and net worth of Rs. 1,37,171 crore (US$ 30.6 billion) as of March 31, 2010.

RIL is the first private sector company from India to feature in the Fortune Global 500 list of ‘World’s Largest Corporations’ and ranks 117th amongst the world’s Top 200 companies in terms of profits. RIL ranks 75th in the Financial Times FT Global 500 list of the world’s largest companies. RIL is rated as the 15th ‘Most Innovative Company’ in the World in a survey conducted by the US financial publication- Business Week in collaboration with the Boston Consulting Group.

For more information, please contact:
Dipannita Das (Account Executive) (L) 9711018762, (M) 9711018762

iBall forays into mobile phones

iBall forays into mobile phones, launches new range of mobile phones for the first time in India with each category having unique characteristics. The new seven categories include Aasaan Phones exclusively designed for senior citizens with large keypad, enhanced sound, wire free FM and exclusive SOS button, Water-proof (floatable) and slimmest mobile phones etc and others iBall which started off with one product category – the mouse, is now present in over 20 product categories as well as adds new range of mobile phones in seven categories. iBall is today considered to be the fastest growing brand in its product segments.

November 25, 2010 /India PRwire/ — iBall a popular brand for computer peripherals now forays into the Indian mobile phone market with the launch of iBall Mobiles launched nationally here at Hyderabad today. For the first time in India the brand has launched range of mobile phones under seven segmented categories each having unique characteristics. Under this first phase iBall presented seven distinct segments within the range of iBall mobile phones. Said Sandeep Parasrampuria, Director, Best IT World (India) Pvt Ltd, “All iBall products are unique in blending technology with design, aesthetics and innovation. Our range of mobile phones combine these three attributes even better, in a highly cost-efficient manner.”

The 7 segmented categories being launched by iBall today are Shaan, Waterproof, Sleec, Flip, Posh, Touch and Senior. The notable among these 7 new categories include Aasaan Phones. In a youth centric world where technologies get outdated on a daily basis, iBall presents an adorable tribute to our respected elders, the easy to use Aasaan phones. Exclusively designed for senior citizens with large keypad, enhanced sound, wire free FM and exclusive SOS button helps empower our seniors; Water-proof (floatable) and Slimmest mobile phones etc. and others, disclosed Sandeep Parasrampuria addressing a press conference in city today.

Best IT World (India) Pvt. Ltd. is the owner of iBall brand of Computer Peripherals. iBall started its journey in 2001 with a single product category (computer mouse), today it has grown into a leading brand with over 275 products spread across 20 categories. It has many firsts to its credit including the launch of over 35 products and technologies for the first time in India. iBall today is a Rs.3000 million enterprise (FY 2009-10). iBall is a well accepted brand in the corporate world and is fast becoming a household name throughout the country. iBall which started off with one product category – the mouse, is now present in over 20 product categories as well as adds new range of mobile phones in seven categories. iBall is today considered to be the fastest growing brand in its product segments. The philosophy of iBall is “Your eyeball view, our technology new”.

iBall’s brand growth is unparallel in the industry. Over a period of time it has registered a vibrant growth. It has virtual leadership with over 80% market share in Digital Note Recorders. It is the leader in Mouse and Keyboard technology with 12% market share. It has 16% market share and is the leading brand in Cabinets and 70% market share in Pen Tablets.

There are over 700 million mobile phone subscribers in India presently. Monthly demand is over 20 million handsets per month. Annually the demand is set to cross 250 million handsets in India.

Andhra Pradesh is one of the largest subscriber bases for the telecom industry, registers a whopping nine lakh new mobile phone connections every month. Nearly 8 to 9 lakh subscribers are being added every month in the state. Hyderabad itself boasts of 60 lakh mobile users already and the number is increasing. Even the growth in rural areas in the state is very promising and is growing at the rate of 18 per cent. Nearly 1.5 lakh rural subscribers are added every month. The demand for handsets in Andhra Pradesh is equally promising.

But these potential customers have different requirements. Realising this gap and keeping up with our reputation to understand the psychology of the Indian consumer, iBall has come up with handsets, which are custom made to cater to the requirement of the different class of people at different age group & across sectors.

Explained Parasrampuria, “Based on in-depth research, we have introduced feature like SOS button for senior citizen, we have also designed waterproof handsets considering the Indian weather and lifestyle of working Indians. iBall will be the first brand in Indian mobile phone market to come out with a very clear cut segmented strategy for mobile phones. Through this segmented strategy the brand will be looking at different segment demographics, consumer preferences, specialized requirements.”

iBall has specifically catered to the segment that was untouched by other mobile phone companies by launching iBall Senior mobile phones to target the senior citizens. iBall Senior Mobile Phones has been designed taking into consideration the elders with features like large fonts, amber color, enhanced sound and comes with the remarkable feature of SOS button.

Within 7 seconds of pressing SOS button, the handset sends a siren to alert the surrounding people know that the person is in trouble and should be immediately attended to. It also sends SMS to pre-defined 5 numbers and starts dialing those numbers automatically one after another till one call is attended.

iBall also launched the slimmest qwerty phone in India under its category Sleec and model Thin. This is just 8 mm in thickness and the nearest competitor is at-least 25% thicker than this and on an average most QWERTY phones are 65% or more thicker than this. The Thin phone comes with dual battery, dual camera and dual sim. A very elegant optional cover which houses the second battery to use is bundled free with the Thin phone. With the dual battery a person gets to talk almost 10 hours.

All the phones in the seven categories have some unique features. iBall is also launching the first waterproof mobile phones in India. At the press conference, Mr.Parasrampuria immersed the phone inside a bowl full of water for over 10 minutes. Two hours later, the phone was working just fine. The biggest USP of this waterproof mobile phone is it floats on water. So even if one drops the phone in sea or a lake, it can easily be retrieved.

The price range is positioned very affordably and starts from Rs 1250/- for Shaan model and goes up to Rs 6500/- for Vibe wifi. The initial response from the market was excellent. The relationship launch meet held in city on Monday received overwhelming response. The future is the market of handsets affordable to common consumers with superior features.

iBall has simultaneously launched the products in over 400 cities with 500+ distributors across the country. The Company already has 23 branch offices across the country. iBall has over 100 self owned service centres, another first for a consumer product company in India.

iBall has a strong distribution network & a growing dealer network in mobiles in the state of Andhra Pradesh. It will have 28 distributors spread across 23 districts of Andhra Pradesh by the end of the month. The state will also have 6 self owned service centres by the end of the month informed Mr. Surendra Kumar Saraogi, Branch CEO, Best IT World (India) Pvt. Ltd.

iBall has won many prestigious awards such as the Best Peripheral Brand 2010 (Orissa Govt. & IT Association of Orissa (ITAO))’ the Most Preferred Brand, Best Cabinets, Best Multimedia Speakers 2010 (NCN); Best Speaker Brand (Compass 2010), etc.

Source: Press release distribution via India PRwire

Notes to Editor

For more information, please visit www.iballmobiles.co.in

For more information, please contact:
Ramchandram Dhannaram (Managing Partner) (L) 0091-40-23241484

Idea readies for MNP with ‘Switch to Idea’ campaign

IDEA Cellular unveils a range of ads to guide mobile subscribers looking for better network, better service and better products & tariffs

November 24, 2010 /India PRwire/ — With the roll out of ‘Switch to Idea’ campaign, IDEA Cellular, the pan-India mobile operator, has affirmed that it is ready to enable Mobile Number Portability (MNP) on its network. Post the announcement of MNP launch on November 25th from Haryana circle, by the Government, Idea has taken the lead to make mobile consumers aware of the upcoming mobile portability service, through its latest campaign.

MNP entitles a mobile subscriber to switch from the existing cellular service provider to any other operator, while retaining the mobile number. The first circle where MNP is slated to be launched on November 25th is Haryana, where Idea will allow mobile subscribers to join its network, soon after the launch.

According to Mr. Rajat Mukarji, Chief Corporate Affairs Officer, IDEA Cellular, “Idea is ready to enable Mobile Number Portability on its network. We have made substantial investment in network, technology, processes etc. to allow mobile subscribers to switch network and move to Idea, post MNP. Idea has taken the lead in spreading awareness about MNP, amongst mobile consumers across the country”.

The new advertisement from Idea which broke on TV recently, shows Idea’s Brand Ambassador, Abhishek Bachchan proposing a new idea to unhappy mobile users to switch to a network that offers better services, better products & tariffs, and better network, through the message – ‘No Idea, Get Idea’.

Speaking about the new ad campaign, Ms. Anupama Ahluwalia, Senior Vice President – Marketing, IDEA Cellular said, “The ads have been designed to demonstrate Idea’s strengths in being a pan-India network offering seamless connectivity across the length and breadth of the country; affordable and relevant products and service offerings; accessible and humane customer care; accurate billing systems; voice clarity and no call drops. We believe that these are key parameters for consumer satisfaction and will ultimately be the deciding factors for exercising choice, post MNP.”

Idea is a strong national player with wide service centre network, affordable and relevant products and services, deep-rooted network connectivity giving it an edge with the upcoming MNP as mobile consumers are constantly looking for a strong national player which caters to all their communication needs.

The new campaign gives a direct message to mobile consumers to ‘Switch to Idea’ as it highlights Idea’s service superiority over others. The series of four ads highlight Idea’s strong Network connectivity even inside lifts and buildings; Customized tariff plans to ensure affordable mobile communication; Transparent balance notification; Accessible and Humane customer care where one doesn’t need to wait for long to talk to an agent – each echoing the plight of mobile consumers and urging them to Switch to Idea.

Source: Press release distribution via India PRwire

Notes to Editor

About IDEA Cellular Ltd

IDEA Cellular is India’s 3rd largest national mobile operator by revenue, with over 76 million subscribers. Using the latest in technology, Idea provides world class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India’s first truly multinational corporation. The group operates in 26 countries, and is anchored by over 130,600 employees belonging to 40 nationalities. More information on the company is available at: www.ideacellular.com and on the group at: www.adityabirla.com.

For more information, please contact:
Bharat Joshi (Senior PR Executive) (M) 09811859775

Tata DOCOMO brings ’3G Life’ to the Indian Consumer

Becomes 1st private operator to launch 3G services in India, this Diwali – 3G services will bridge Digital Divide with high-speed Internet access – 3G services will also provide a superior voice experience to consumers – Tata DOCOMO has partnered with NTT DOCOMO, world leaders in 3G

November 3, 2010 /India PRwire/ — Tata DOCOMO, the GSM arm of Tata Teleservices Limited, has become the first private operator to launch its 3G services in India. Powered with cutting-edge technology support from its partner NTT DOCOMO, INC. of Japan, the undisputed global leader in 3G services, Tata DOCOMO’s 3G services will change the way consumers use their mobile phones, riding on the back of game-changing products, applications and services.

Tata Teleservices Limited shall simultaneously launch its 3G services this Diwali in all the nine Circles where it has the 3G license-Karnataka, Kerala, Madhya Pradesh-Chhattisgarh, Rajasthan, Gujarat, UP (West), Punjab, Haryana and Maharashtra.

“Tata DOCOMO’s 3G services will provide customers a dual advantage-trusted service from the House of Tata, riding on the technological excellence of NTT DOCOMO,” Mr Anil Sardana, Managing Director, Tata Teleservices Limited, said. “We have been able to complete the ramp-up of our network to support 3G services due to the superb 3G-ready network we created at the time of our 2G launch itself, last year. Our 3G rollout across all nine Circles will be completed this year itself,” he added.

Tata Docomo’s HSPA+ 3G Network, set up with the assistance of NTT Docomo, supports high-speed Internet access with speeds of up to 21.1 Mbps. Technical literature often refers to this as ’3.5 G+’. The network also supports high-definition voice (HD Voice) for a superior voice experience on calls.

“We have cherry-picked the best telecom Circles in the country from the perspective of cumulative market potential for our 3G services. We will cover 51% of Indian towns with a population of over a million and 60% of towns that have over half-a-million people. Additionally, our footprint covers 55% of households with an annual income of over Rs 3 lacs, and 49% households in the SEC A+B category. All these parameters provide us with fantastic market reach and potential,” Mr Sardana added.

“NTT DOCOMO warmly congratulates Tata Teleservices Limited on its rollout of 3G services,” Mr Ryuji Yamada, President and CEO of NTT DOCOMO, INC., said. “After nearly a decade of success in providing 3G service in Japan, we are delighted to have lent our technical and business knowhow to TTSL, our strategic global partner. Going forward, NTT DOCOMO will continue to leverage its mobile expertise and value-added services in markets worldwide through collaboration with partners such as Tata Teleservices Limited.”

“While 3G as the next-generation of mobility brings with it better voice clarity through HD Voice, fewer call-drops and high-speed Internet access, the impact it is likely to have on consumers’ lives is much greater than any of these improvements alone,” Mr Deepak Gulati, Executive President, Mobility Business Division, Tata Teleservices Limited, said. “Our 3G services will enable richer communication through video calls and SMSs, will add the advantage of adding mobility to the power of the Internet, and will enable millions to start accessing the true power of the Internet. Truly, it’s not a step up in mobility services, but the gateway to an altogether new life-3G Life.”

3G Life enables richer communication with friends and family, makes the device the gateway to a world of information and entertainment purely for personal consumption, assists the user with a host of location-based services and helps consumers get more out of life through a host of clever applications. The mobile device, from merely connecting consumers to their world, becomes the means to live a richer, more fulfilling life.

3G devices such as handsets, dongles and tablets, powered by Tata Docomo applications and services, will take the Internet world to the far corners of the country, bridging the Digital Divide and creating a strong multiplier effect for economic progress.

Tata DOCOMO’s 3G offering starts off on a rich and heady note, with the introductory service portfolio itself including applications like Video-SMS, Video-Streaming, Mobile Television, Ultra-High-Speed Data Transfers, Route-Finder, Live Aarti, and much more. Progressively, NTT DOCOMO will bring to India the various 3G products and services that will give Tata DOCOMO customers a flavor of tomorrow. NTT DOCOMO is closely working with TTL on future technologies like Long-Term Evolution (LTE) and much more.

NTT DOCOMO has played a major role in the evolution of mobile telecommunications through its development of cutting-edge technologies and services. Over the years, technologists at NTT DOCOMO have defined industry benchmarks for 3G and 4G technology, as also products and services such as i-mode and a plethora of lifestyle-enhancing applications. Today, while most global telecom players are only beginning to talk of 4G technology and its possible applications, NTT DOCOMO has already recorded a downlink transmission rate of 250 Mbps over a high-speed wireless network in an outdoor test of an experimental system for Super 3G, also known as LTE, and is targeting to complete the commercial development by the end of 2010.

TTSL and NTT DOCOMO are closely engaged in integrating technology, value-added services, products and applications through the mechanism of Business and Technology Cooperation Committee (BTCC). BTCC, which meets regularly, comprises of senior management representatives from both companies.

Source: Press release distribution via India PRwire

Notes to Editor

About Tata Teleservices Limited

Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under the brands Tata Indicom, Tata DOCOMO, Tata Photon and Tata Walky and uses both the CDMA and GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 450,000 towns and villageas across the country, serving over 82 million subscribers. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices has so far launched GSM services under the TATA DOCOMO brand name in all the 18 telecom Circles where it received spectrum from the Government of India. The company recently launched a new brand on the GSM platform-T24-in partnership with Indian retail giant Future Group. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and wireline services.

For details, visit www.tatateleservices.com and www.tatadocomo.com

For more information, please contact:
Uzzal Mohan (Sr. Manager)

Motorola Launches Sleek, Android™ 2.1-powered Touch Tablet QUENCH™XT3 in India

“We are offering innovative and exciting Android-powered devices to a larger Indian audience for whom affordability and features in a sleek form factor make the difference.

October 28, 2010 /India PRwire/

Motorola Mobility India Private Limited today announced the launch of the QUENCH™ XT3 in India. With a winning combination of power, usability and style, the QUENCH™ XT3 is designed to bring to you the power of Android™1 2.1 and an easy and fun touch screen mobile Internet experience at an attractive price.

“We are offering innovative and exciting Android-powered devices to a larger Indian audience for whom affordability and features in a sleek form factor make the difference. With the QUENCH XT3, we are targeting those users who are interested in smartphones but haven’t yet made the leap to invest in one,” said Faisal Siddiqui, country head of India, Motorola Mobility. “The value for money Motorola QUENCH™ XT3 is elegant and intuitive with a high style quotient. For the Indian consumers, we have a special festive offer—with the purchase of every Motorola QUENCH XT3, you get an adidas jacket and 2 pairs of movie tickets absolutely free4!”

The slim and sleek QUENCH™ XT3 is Motorola’s entry-level Android-powered device to date and is just 12.5mm thin, weighs a featherweight 114 grams, and fits naturally and easily into the palm of the hand with a comfortable soft-touch finish. The user can navigate the phone with either the bright, high-resolution 8.1cm (3.2inch) capacitive touch screen, or with just one hand using a convenient trackball that keeps the screen finger-free for easy viewing.

Pinch-and-zoom features, 3.5G1 speed and WiFi1 connectivity help the user surf the web1 effortlessly and ensure that you’re always connected with friends and colleagues1. A 3 megapixel camera with digital zoom and LED flash ensures great pictures and videos that can easily be uploaded to favourite social networking sites1&2.

The Motorola QUENCH™ XT3 supports the Android platform, a vast range of GoogleTM services1, and access to more than 100,000 applications and widgets on Android MarketTM1. An expanded search function helps the user to keep track of all data on the phone, such as bookmarks, browsing history, contacts and more. It even helps find data in applications, a useful feature in a phone with support for up to 32GB of storage and space for thousands of songs and dozens of hours of video2.

Motorola’s winning design gives the QUENCH™ XT3 a premium feel at a price that’s right for everyone. There’s never been a better time to make the leap to a sleek, trendy, full-featured, Android-powered smartphone.

Key Features Include:

  • A 3 megapixel camera with digital zoom and LED flash
  • Android™1 2.1 platform
  • 8.1cm (3.2inch) HVGA screen, 320 x 480
  • Capacitive pinch and zoom display
  • Extras1 such as 3.5G1 and Wi-Fi®1 access, aGPS and stereo Bluetooth®3 make QUENCH™ XT3 a solid Android-powered device.
  • Supports varied music formats—MP3, MIDI, OGG VORBIS, PCM/WAV, AAC LC/LTP, AAC+, Enhanced AAC+
  • Accelerometer
  • Full HTML browser with Webkit for PC-like browsing1
  • Video: Capture / Playback / Streaming, H.263, H.264, Mpeg-4
  • MP3 Player
  • Preloaded Social Networking Sites (e.g. Myspace / Facebook®)
  • Premium, pocketable design, 12.5 mm thin
  • Expanded search function makes it easier to find information online or within the device to keep track of all data on the phone, such as bookmarks, browsing history, contacts and more, serve up Google web search results based on location1, or launch applications. It comes powered with a 600 MHz processor.
  • The Trackball allows browsing through menus and web pages without obstructing the screen.
  • Android Market™1 has more than 100,000 applications and widgets, and there are opportunities for limitless customizations and enhancements to QUENCH™ XT3.
  • Size: 116 x 56.8 x 12.5mm
  • Internal Memory : 512 MB flash, 256MB RAM
  • Expandable up to 32GB
  • 3.5mm (0.35cm) headset jack

Availability

The Android™2.1-powered QUENCH™ XT3 is available in India at an attractive Best Buy price5 of Rs 12,990 (MRP: Rs 14,990). With every Motorola QUENCH™XT3, get an adidas jacket4 and 2 pairs of movie tickets4 absolutely free4! For additional information, please visit www.motorola.com/in or call 1800 3000 4343 or email [email protected]

Source: Press release distribution via India PRwire

For more information, please contact:
Atul MAlikram (PR 24×7 Network Limited) (L) 9827092823, (M) 9755002823

Beetel Teletech Wins Outstanding Growth Award for 2010 at RAD Data Communications Annual Partner Meet

400 partners from 70 countries converged at RAD’s 26th annual Partners Meeting held in Eilat, Israel

October 28, 2010 /India PRwire/ — Gurgaon based Beetel Teletech Limited, (A Bharti Enterprise) a distributor of telecommunications and allied products, has won the coveted Outstanding Growth Award from RAD Data Communications at its annual partners meeting held in Eilat, Israel from October 10-14.

“This award to Beetel comes after only one year of activity as a RAD Partner and is an outstanding tribute to their ability to successfully promote RAD and its standards-compliant Next Generation Network solutions for Carrier Ethernet access, cellular backhaul and multiservice access within India,” says Jayant Deo, President and CEO, RAD India.

“It was a challenge to create a team with solution selling mindset in an un-believable time frame of less than one year. The credit goes to the newly created “Network division” team to make it happen” says Nafis Kazim, Vice President – Head B2B, Beetel Teletech.

This year’s conference theme was Access That Lasts, a point reinforced by RAD’s main forum presentation, which included focusing on EtherAccess solutions for Carrier Ethernet and the introduction of the AXCESS+ product line for NGN migration, encompassing the Megaplex multiservice access multiplexer, ASMi DSL modems, Optimux fiber extenders, and Airmux radio. The + stood for Carrier Ethernet, a major differentiator between RAD and its competition.

Effi Wachtel, President and CEO, RAD Data Communications, also told the audience that the company had concrete plans to strengthen its ties with its Partners by creating special task forces comprised of R&D, sales and marketing to address Partner requirements.

In a true global spirit, about 400 partners from 70 countries took part in RAD’s annual Partners Meeting held in Eilat, Israel from October 10-14. Participating RAD Group companies included RAD, RADWIN, RADvision, Channelot, PacketLight, RADiFlow, and Bynet System Integration.

Source: Press release distribution via India PRwire

Notes to Editor

About RAD

Founded in 1981, privately-owned RAD Data Communications has achieved international recognition as a major manufacturer of high quality access and backhaul equipment for data communications and telecommunications applications. These solutions serve the data and voice access requirements of service providers, carriers, and enterprise networks. The company’s installed base exceeds 11,000,000 units and includes more than 150 carriers and operators around the world, including BSNL, Bharti Airtel, RCOM, AT&T, China Mobile, Deutsche Telekom, France Telecom, Hutchison, Orange, Telekom Austria, TeliaSonera, Telstra, T-Mobile, and Verizon. RAD is an active participant in industry organizations such as the IETF, IP/MPLS Forum, ITU, and MEF. Its customers are supported by 27 offices and more than 300 channel partners in 165 countries.

RAD’s environmental management system is ISO 14001 certified. Its operations facilities and processes comply with the industry’s most stringent standards and are completely non-polluting.

RAD is a member of the RAD Group of companies, a world leader in networking and internetworking product solutions.

RAD Data Communications sites: www.rad.com, www.radindia.in and www.rad-cellular.com

Twitter: http://twitter.com/RADdatacomms

For more information, please contact:
Zia Askari (Marcom Manager) (M) 9811485239

MTS Crosses The 5 lakh Customer Milestone in Bihar & Jharkhand

Adds over 4.9 lakh voice and over 15,000 data customers in just 16 months – Company on track with its investment plans of USD 180 million, earmarked to develop telecom infrastructure and services in Bihar and Jharkhand. – MTS credited for establishing a network of 25000 retailers across 282 towns & over 25000 in the twin states. – Company has also drawn plans to further expand its rural presence from 25,000 to 30,000 villages by Q1 2011. Additional plans also include expanding retail presence from 25,000 to 40,000 retail outlets by Q2 2011. – Future plan include reaching 1 million voice and 30,000 customer milestone by Q2 2011. – MTS is recognized to be the First Telecom Company in India to launch High Speed Mobile Broadband Services in the state of Jharkhand with speed up to 3.1 Mbps.

October 28, 2010 /India PRwire/ — MTS, the mobile telephony services brand of Sistema Shyam TeleServices Ltd (SSTL), today announced it’s achievement of crossing the 5 lakh customer milestone in Bihar & Jharkhand. MTS has added over 4.9 lakh voice and over 15,000 data customers in just 16 months. The company is on track with its investment plans of USD 180 million, earmarked to develop telecom infrastructure and services in Bihar and Jharkhand. Additionally MTS is also credited for establishing a network of 25000 retailers across 282 towns in the 2 states.

Speaking on the achievement, M K Sachdeva, Chief Operating Officer, Bihar and Jharkhand Telecom circle, said, “We at MTS are extremely proud to have crossed the 5 lakh customer milestone in Bihar & Jharkhand. What is significant is that this milestone has been achieved in just 16 months, thanks to the acceptance of our voice and data service. Our future plan includes crossing the 1 million voice and 30,000 data customers by Q2 2011. Additionally we also are planning to expand the retail presence of MTS from 25,000 to 40,000 outlets by Q2 2011.”

In addition to expansion of it’s retail footprint, MTS has also drawn plans to further expand its rural presence from 25,000 to 30,000 villages by Q1 2011. The company since its launch in July 2009 has maintained a growth rate of 10 percent in Bihar & Jharkhand as compared to just 3 percent growth in the overall CDMA market. Incidentally, MTS is also recognised as the first telecom company to launch its High Speed Mobile broadband services in the state of Jharkhand with speed up to 3.1 Mbps.

Source: Press release distribution via India PRwire

Notes to Editor

About Sistema Shyam TeleServices Ltd.

Sistema Shyam TeleServices Ltd. (SSTL) is a joint venture between Sistema {LSE: SSA} of Russia and the Shyam Group of India. Sistema is the majority shareholder in this joint venture with a 74% equity stake; the Shyam Group holds a 23.5% stake and the remaining 2.5% is publicly held. SSTL has been allocated spectrum to provide mobile telephony services in all the 22 circles across the country.

MTS is well recognized in India and worldwide for its commitment to high quality and innovative telecom solutions. MTS has recently been ranked by Millward Brown as 72nd out of the top 100 brands in the world. In a short span of time, MTS has secured over 7 million subscribers in the telecom circles of Kolkata, West Bengal & Sikkim, Rajasthan, Chennai & Tamil Nadu, Kerala, Bihar & Jharkhand, Mumbai, Maharashtra & Goa, Delhi & NCR, Haryana, Karnataka and Andhra Pradesh. MBlaze, the data service of MTS, offered in 84 towns of India, has over 2.5 lakh subscribers so far since its launch in November 2009. MTS has more than 100 million subscribers across the world.

For more information, please contact:
Aditee Dey (Senior Account Executive) (M) 9711306389

International Roaming goes cheaper with Uninor

Staying connected when you’re travelling abroad will no longer burn a hole in your pocket. As part of its aim to transform the wireless telephone industry in India, Uninor not only makes call rates in the country affordable, but it also makes travelling abroad cheaper.

October 28, 2010 /India PRwire/ — One major expense that is associated with travelling abroad is the cost of international roaming. Uninor has not only succeeded in making calls across the country affordable but it has also make calls to certain foreign countries affordable as well. In keeping with this, they have also launched international roaming rates that will make you blink when you see them.

These rock bottom international roaming plans have been launched to provide their customers with connectivity that is seamless. Just because you change your location on the globe, you don’t need to change your phone number. With these reduced rates from Uninor you can now afford to stay connected on the same number while you globe trot.

What is perhaps the best part of all the plans that Uninor launches is the fact that they are flexible and you can use them just for the amount of time you need them for. Uninor is constantly introducing new plans with various innovations.

Source: Press release distribution via India PRwire

Notes to Editor

About Uninor

At Uninor, you, our customers, are the core of our business. We do our best to make sure that we cater to all of your needs and we do our best to make sure that you know this. It could be as simple a thing as not putting you on hold when you contact us or it could be by way of hiring the right kind of customer service executives and providing them with adequate training so that they can solve your problems without any hassle.

Staying connected when you’re travelling abroad will no longer burn a hole in your pocket. As part of its aim to transform the wireless telephone industry in India, Uninor not only makes call rates in the country affordable, but it also makes travelling abroad cheaper.

For more information, please contact:
Uninor (Telecom) (L) 0124-3329000

Tata Indicom Celebrates This Festive Season with ‘Number Pe Bumper Contest’

Chance to win exciting prizes – A Bumper Prize of ‘Trip to Thailand’; Stylish Phones and Gold coins Every Week and Silver Coins Every Day!

October 25, 2010 /India PRwire/ — Tata Indicom, the CDMA brand of Tata Teleservices Limited has today announced its pan India ‘Number Pe Bumper Contest’ to kick start the festive celebrations. The contest aims at providing Tata Indicom loyal customers, a chance to win a wide range of prizes like – a bumper prize of ‘Trip to Thailand’, stylish phones, gold coins (weekly) and silver coins (daily). The contest is applicable till 18th November 2010 for both pre-paid and post-paid customers.

“It is time to enjoy festivals and keep your spirits high!” Exclaimed, Mr. S Ramakrishna, Regional COO – South East, Tata TELESERVICES. “We are delighted to be a part of our customers’ joy and festivities this Diwali and through this offer, we hope to spread a little more joy and color in their lives. Through this contest, our customers get a chance to win exciting prizes like Trip to Thailand, Silver and Gold Coins and Stylish Phones. We hope to further cement our bond with our customers as we celebrate this festival together.” he added.

To participate in ‘Number Pe Bumper Contest’ customers have to simply dial 58282 (toll free) and subscribe to amazing value added services within an available set of 7 services including Welcome Tunes, Jokes on SMS, Cricket on Voice, News on SMS, Music on Voice, Matrubhasha and Movies on Voice. Additionally, customers get a trial period of 7 days absolutely free of cost to experience the service. After a week, the service is auto renewed post customer’s confirmation. Once the customer subscribes for any of the above mentioned services, he/she will be asked to fill in a slogan that is “I Like Tata Indicom because………’ Further, as the subscriber submits the slogan, he/she will by default be eligible to participate in the contest.

Source: Press release distribution via India PRwire

Notes to Editor

About Tata Teleservices Limited

Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under the brands Tata Indicom, Tata DOCOMO, Tata Photon and Tata Walky and uses both the CDMA and GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 450,000 towns and villages across the country, serving over 80 million subscribers. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices has so far launched GSM services under the TATA DOCOMO brand name in all the 18 telecom Circles where it received spectrum from the Government of India. The company recently launched a new brand on the GSM platform-T24-in partnership with Indian retail giant Future Group. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and Wireline services.

For details, visit www.tatateleservices.com, www.tataindicom.com and www.tatadocomo.com

For more information, please contact:
Uzzal Mohan (Sr. Manager)

Siemens Gigaset launches A490 and A495 Cordless Phones in South India

Gigaset Communications, a leading manufacturer of cordless telephones under the brand Siemens Gigaset, has launched its new premium cordless phones A490 & A495 in South India.

October 25, 2010 /India PRwire/ — Gigaset Communications, a leading manufacturer of cordless telephones under the brand Siemens Gigaset, has launched its new premium cordless phones A490 & A495 in South India.

The new cordless phones by Siemens Gigaset offer high quality performance and cutting-edge design. The models are built for easy to use and durability.

Mathew Oommen, Director & GM – Business development, True Blue Voice India Pvt Ltd authorized distributor for Siemens Gigaset in South India, mentioned:

“We are very much delighted to launch the new cordless phones in the market during this festive season. These products are unique in way, that this is the first time a major cordless phone manufacturer is bringing out models in White Glossy finish to the brand and design conscious cordless phone customers”.

Along with an array of features it also comes with the new ECO WDCT technology; A490 & A495 cordless phones are using up to 60 per cent less energy. More importantly all this comes at very affordable price points.

Source: Press release distribution via India PRwire

Notes to Editor

Gigaset Communications GmbH (http://www.gigaset.com) is one of the world’s largest manufacturers of cordless phones and the clear market leader in Europe for DECT phones. With its headquarters in Munich, the company develops, manufactures and distributes high-quality products under the brand Siemens Gigaset. Its portfolio includes fixed-network phones, Voice over IP devices, software solutions and home media products. The primary production site is in Bocholt, Germany, where the Gigaset products are manufactured under the most stringent quality and environmental standards. Gigaset Communications is a licensee of the Siemens trademark.

Gigaset Communications GmbH is an ARQUES Industries AG (http://www.arques.de) company.

True Blue Voice India Pvt Ltd (www.trueblueindia.com) is an exclusive distributor in South India for Siemens Gigaset range of cordless phones and also authorized distributor for Plantronics in India, the global leader of headset solutions. True Blue Voice India is a subsidiary of Vox Spectrum Limited (www.voxspectrum.com ), an international technology & telecom group of companies. True Blue Voice was established as part of the Vox group to provide voice – based products & solutions in India and Sri Lanka.

For more information, please contact:
Sri Harsha (Marketing Coordinator) (L) +91 (080) 4047 5730, (M) 9008048484, (F) +91 (080) 4047 5886

It’s double bonanza this Diwali for Uninor subscribers

Recharge for Rs 31 or Rs 41 and ‘Fly with Uninor’ – a special Diwali offer to Win to & fro Air-tickets to Dubai or to any destination in India

October 22, 2010 /India PRwire/ — Uninor a leading GSM service provider in Andhra Pradesh has rolled out exciting offers to celebrate this festive occasion with their customers. The operator has announced ‘Fly with Uninor’ – a special double bonanza Diwali offering an opportunity to win to & fro Air tickets to Dubai or to any destination in India. Customers have to recharge with the Special Tariff Voucher (Gulf Pack STV 31) to stand a chance to win a trip to Dubai / or recharge with the Special Tariff Voucher (STD Pack STV 41) to enter the contest for a trip to any destination in India. This special festive offer is on till November 8, 2010

The ‘Fly with Uninor’ offer will hold two lucky draws. One draw entitles the winner to a round trip ticket to Dubai and the other gives out a round trip ticket to fly to any destination in India.

To qualify for the Dubai ticket draw, a customer needs to recharge with STV 31 and make calls to the Gulf that add up to at least 5 minutes by November 8, 2010. Gulf countries include UAE, Saudi Arabia, Kuwait, Bahrain, Oman (LandLine), Qatar (LandLine) &Yemen. Calls to the Gulf are charged at the cheapest rate of Rs.6.99 only per minute. To qualify to fly to any destination in India a customer needs to recharge with STV 41.

Speaking on this bumper initiative, Mr. Satish Kumar Kannan, Head – Hyderabad Hub, Uninor said, “To keep the excitement going strong with our customers we have rolled the ‘Fly with Uninor’ initiative aimed at close connecting family and friends while winning mega prizes in doing so. A bumper festive offer such as this is a way of celebrating our existing subscribers and welcoming more in to our family. Our Dussehra recharge offer giving the chance to win bikes and a car through lucky draws is being received with great enthuse and so extended till November 14, 2010. With this, we hope to add that extra joy and colour in the lives of everyone who has enabled Uninor to be a much loved brand in Andhra Pradesh today.’

Mr. Satish Kumar Kannan also handed over the keys to Mr. Santosh Kumar Chandrakanti from Warangal District, the proud winner of a Bike through Uninor’s Recharge offer - ‘Recharge with Rs 60 or above and win assured gifts, weekly bikes and a car as a bumper gift’. This offer is on till 14 November 2010.

Uninor is on a continuous endeavor to provide the best network quality to its customers. To achieve the same, the network is rapidly expanding on a day to day basis across Andhra Pradesh. Uninor in AP has established its geographical base in 23 districts, 500 towns and over 1500 villages. Uninor boasts of 8 Company owned outlets, 28 Franchisee owned outlets and over 360 Modern Trade outlets – all operating successfully across Andhra Pradesh.

Source: Press release distribution via India PRwire

Notes to Editor

Uninor is the brand name for Unitech Wireless – the joint venture company of India’s second largest diversified real estate major Unitech Ltd. and the Norway based world’s 6th largest mobile services provider Telenor Group. The Telenor Group has invested INR 6135.63 crores through new shares in the joint venture to hold 67.25% stake in the company.

Unitech Wireless holds a pan-India UAS license to offer mobile telephony services in each of India’s 22 circles. It has also received spectrum to roll out these services in 21 of the 22 circles. At present, Uninor services are available in the eight circles of UP (West), UP (East), Bihar, Orissa, Tamil Nadu, Karnataka, Kerala and AP.

For more information, please contact:
c v somsekhar (Sr Image Executive) (L) 040-44555711, (M) 9000111823

Garmin-Asus A10

Smart Phone for Smart Movers: Connecting Real and Virtual Worlds Garmin-Asus A10 – The Advanced Navigation Smartphone for Android™ Users – Features Built-In Multi Navigation Modes Supporting Professional Pedestrian and In-car Modes

October 21, 2010 /India PRwire/ — Garmin-Asus, the co-branded alliance between Garmin® Ltd. and ASUSTeK® Computer Inc. is pleased to announce the launch of the Garmin-Asus A10 - its first Android Navigation Smartphone for the Indian market. The Garmin-Asus A10 is a powerful touchscreen smartphone that boasts of Garmin’s sophisticated professional vehicle and pedestrian navigation technology and is based on the advanced Android 2.1 (Éclair) platform. Designed for urban professionals who travel frequently within city environments, the A10 offers support for multiple navigation modes like Professional Pedestrian Navigation and In-car Navigation.

On the launch of the A10, Mr. John Chen, Business Head for Mobile Communication Business at ASUS (India) said, “We are extremely pleased to launch the A10 which is our first Android powered Navigation smartphone to be launched in India. The A10 is an extremely powerful smartphone that has navigation capabilities equivalent to Garmin’s premium automotive navigation devices. It enables users to interconnect instantly with other users with unique features like “Geotagging” wherein a geotagged photo can be sent to friends who can then initiate navigation to the location by simply clicking on it. Equipped with Connected Services like Ciao, Flight Status, Currency convertor and Weather Updates – the A10 is a unique smartphone offering from Garmin-Asus that users will definitely want to carry with themselves at all time.”

Garmin-Asus A10 Navigation Smartphone

The Only Smartphone to Offer Multiple Navigation Options

Detailed maps are preloaded on the A10 so that users do not have to pay and wait for third party maps to download from a server, nor will they lose their turn-by-turn, voice-prompted navigation if they are out of cell phone coverage. The A10 also features pedestrian navigation functionality and an electronic compass, making it ideal for city navigation. Dubbed “Walking Mode”, pedestrian navigation on the A10 does is free of charge to use. With car-mounting and power accessories included, the A10 is ready for use in an automobile out-of-the-box, and it comes with a powered audio mount** that magnifies the volume of the handset’s voice commands. The car mount** automatically switches the A10 to hands-free mode when the phone is docked, and records the final GPS location when the phone is removed, enabling users to home in on their parking locations with ease. Seamless integration of navigation features completes the perfect in-car experience.

Discovering the Real World: Robust Specifications and Location-based Services

The pocket-sized A10 has a bright 3.2″ capacitive multi-touch screen and a 5-megapixel auto-focus camera that automatically geotags images with an exact location reference. Designed to deliver a rich entertainment and productivity experience on the go, the A10 is equipped with abundant memory – 4GB of internal storage, 512MB of RAM and 512MB of ROM – for work documents, multimedia files and applications, as well as a long-lasting 1500mAh battery that ensures outstanding standby and talk times. The A10 also comes with a large built-in point of interest (POI) database and provides real-time information on weather, gas prices, parking lot availability, movie showtimes, public transportation, and more. These Connected Services can be accessed instantly via the A10′s “click and go” function

Connecting to the Virtual World: Comprehensive Online Capabilities

The A10 has everything users need to stay connected to the people important to them, and to keep updated on the events in their lives. It integrates Google™ mobile services with one-click access to Google Maps™, Gmail™, YouTube™, Google Talk™, calendar, contacts and Android Market™, where users can find thousands of applications to expand and personalize their phone to fit their lifestyles. 510MB of memory is dedicated exclusively to applications, more than ample for over 400 applications.

The Garmin-Asus A10 will be offered in major metro cities including Mumbai, New Delhi, Bangalore, Hyderabad and Kolkata at INR 18,990/-. Additional information on Garmin-Asus products is available at www.GarminAsus.com.

Garmin-Asus A10 Navigation Smartphone Main Specifications:

Networks

HSDPA DL:7.2Mbps UL: 384Kpbs,UMTS 900/ 2100

EDGE/GPRS/GSM 850/900/1800/1900,

OS

Android 2.1 (Eclair) ; Upgradable to Android 2.2 Froyo platform

CPU

Qualcomm 7227 600MHz

Memory

512 MB SDRAM + 512MB ROM, 4GB eMMC Flash

Connectivity

Bluetooth 2.0+EDR, USB v2.0, WLAN 802.11b+g

GPS

Qualcomm GPSOne-Gen7 (AGPS supported)

Display

3.2 HVGA TFT with capacitive touch , 65Kcolors

Camera

5 megapixel, Auto Focus

Battery

1500mAh Lithium

Standby Time

530-660 hours(2G/3G)

Talking Time

300-360 minutes(2G/3G)

Expansion Slot

microSD (supports SDHC, up to 32GB)

Browser

HTTP / Google browser

Messaging

SMS / MMS / Email / Push email

Video

Video Playback: MPEG4/H.264/H.263/WMV @ 30fps VGA

Video Recording: MPEG4/H.263 @ 30fps QVGA

Audio

Mp3/mpeg4/wma/aac, aac+, aac+/wav/midi/ogg/3.5mm earphone jack

Point of Interests (PoI)

1.5 million PoIs across 65 cities .

Garmin-Asus A10 Car *Mount Features:

  • When the A10 is mounted, the car mount will automatically recharge the phone.

  • It automatically switches the A10 to hands-free mode.

  • A built-in speaker amplifies the volume of calls and of sounds from the handset.

  • When the A10 is dismounted, it will automatically record the final GPS location.

* Car Mount Features will be sold separately

Source: Press release distribution via India PRwire

Notes to Editor

About Garmin-Asus
Garmin-Asus is a co-branded strategic alliance that enables Garmin Ltd. and ASUSTeK Computer Inc. to combine their complementary resources to develop world class LBS-centric mobile phones.

About Garmin Ltd.

The global leader in satellite navigation, Garmin Ltd. and its subsidiaries have designed, manufactured, marketed and sold navigation, communication and information devices and applications since 1989 – most of which are enabled by GPS technology. Garmin’s products serve automotive, mobile, wireless, outdoor recreation, marine, aviation, and OEM applications. Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin’s virtual pressroom at www.garmin.com/pressroom or contact the Media Relations department at 913-397-8200.

About ASUS

ASUS, the world’s top 3 consumer notebook vendor and the maker of the world’s best-selling and most award winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today’s digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, displays, desktop PCs, notebooks, netbooks, servers, multimedia, wireless solutions, networking devices and mobile phones. Driven by innovation and committed to quality, ASUS won 3,268 awards in 2009, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than ten thousand people and a world-class R&D team of 3,000 engineers, the company’s revenue for 2009 was US$7.5 billion.

ASUS is a registered trademark of ASUSTeK Computer Inc. Garmin is a registered trademark of Garmin Ltd. or its subsidiaries.

Google, Google Maps, Gmail, YouTube, Android and Android Market are trademarks of Google, Inc.

All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.

Notice on forward-looking statements:

This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management’s current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Quarterly Report on Form 10-Q for the quarter ended June 26, 2010, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983). A copy of such Form 10-Q is available at www.garmin.com/aboutGarmin/invRelations/finReports.html. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

For more information, please contact:
Rushali (PR) (L) 09899695319

IMI completes takeover of WIN

Creates 600-strong mobile technology and services company Offers DaVinci Evolved Service Platform worldwide

October 21, 2010 /India PRwire/ — One of India’s largest and fastest-growing mobile technology companies, IMImobile, today completed its 100per cent acquisition of UK mobile content and services company WINplc.

The resulting company, with a global workforce of over 600, has strong relationships with Tier One mobile operators in Europe and the emerging markets. It marries the strength of IMImobile’s market-leading DaVinci Evolved Service Platform with WIN’s expertise in service creation for both operator and enterprise markets.

Announcing the completion of the deal, Vishwanath Alluri, Chairman and CEO of IMImobile said: “This is an important step for IMImobile as we aim to create and drive an open global mobile marketplace for new applications and services and to help operators realize the “network-as-a-service” model and make their networks smarter.”

“Our two companies share a single vision,” he added. “We understand that the mobile device will lie at the heart of a compelling and powerful mix of services and applications for business, entertainment, leisure and lifestyle needs. The challenge is to realise that potential with fast-to-market, easily configurable services in a technically complex environment. Our unique managed service model allows our customers – operators, enterprises and media companies – to quickly create, deliver and access an advanced range of mobile applications and services.”

IMImobile’s vision of an open global mobile marketplace for services and applications is shared by WIN and is designed to be compatible with industry-wide initiatives such as the Wholesale Application Community (WAC) project.

WIN’s former CEO, Graham Rivers, who becomes an Executive Director of IMImobile in the new company structure, commented: “In IMImobile we have found the perfect match to realise the ambitions we held for WIN’s business globally. They bring scale, reach, technical excellence and diversity to the WIN proposition in Europe and beyond. In turn, we can help IMI with its European and Global ambitions.

“Together we can become a very powerful global player in the new mobile centric world,” he said.

After the acquisition of WIN, IMImobile’s DaVinci Evolved Service Platform (ESP) will power a broad range of managed services to more than 100 operator and blue-chip enterprise customers in some 70 countries around the world. The company’s managed service business model helps reduce time to market for new services whilst lowering capex costs and quickly generates new revenue streams.

IMImobile is focused on providing core technology infrastructure for value-added mobile data, voice and video services. Its customers include mobile operators, media companies and international corporations.

Source: Press release distribution via India PRwire

Notes to Editor

About IMImobile

IMImobile is a pioneer in the mobile data space offering a rich portfolio of managed services for mobile operators, media companies and enterprises.

The industry leading DaVinci Platform™ powers a wide range of services created, delivered and managed by IMImobile including: social aggregation, contact management, mobile advertising, mobile marketing, messaging, storefronts, ring back tones and digital music services.

These services are enabled through robust technology platforms including carrier grade messaging platforms and gateways, voice platforms, content management and 3rd party application aggregation systems. IMImobile’s modular product portfolio delivers a ‘connected’ experience across consumers’ digital lives.

With over 500 employees and headquartered in Hyderabad, India, IMImobile has a global presence across Asia, Europe, Latin America, Middle East and Africa. The company hosts its technology platforms and services in data centers worldwide and currently enables over 77 mobile operators in 66 countries generating 40 million billing transactions every month and reaching over 780 million subscribers worldwide.For more information: http://www.imimobile.com/about-imimobile.php

About WINplc

WIN is an industry leading mobile services provider. We run operations for mobile networks, we create mobile marketing campaigns for brands and we make it easier for businesses – from broadcasters to logistics companies and banks to utilities – to attract and retain their customers.

Many of the world’s biggest brands trust us to deliver competitive advantage, drive service differentiation, generate new revenue streams and reduce operational costs.

We have customers in over 20 countries around the world and WIN’s systems manage 40 million text messages and 4 million picture & video messages every month… all delivered within strictly defined Service Level Agreements (SLAs).

As well as working with mobile operators and manufacturers – including Vodafone, O2, T-Mobile, Maxis and Sony Ericsson – we also have partnerships within the enterprise, marketing and broadcast sectors. Our current client list includes the BBC, Yell.com, ADP, Fujitsu, Centrica, E-on, The Guardian, Blue Arrow and The AA.

In business for over 15 years, WIN has 130 employees based in 5 offices around the world. Choosing WIN means you’re choosing an established partner with a proven track record of success and innovation, a clear understanding of industry regulations – and a reputation for delivering successful, timely projects.

So whether you’re looking for innovative ways of engaging with your customers or would like to find out how you can create new revenue streams using mobile technology, we’re the people who can help.

For more information: http://www.winplc.com/mobile-services-providers.html

For more information, please contact:
sumeet (Account Executive) (M) 9711306639

Bharti Airtel signs MOU with India Post exclusively in Gujarat

Bharti Airtel, one of the Asia’s emerging telco signed Memorandum of Understanding (MOU) with India Post to expedite the process of document collection and verification mandated by department of Telecom (DoT). As a part of this initiative all Airtel prepaid customers in Gujarat circle will have the convenience of submitting their documents at any one of the 8971 post offices in Gujarat.

October 18, 2010 /India PRwire/ — Bharti Airtel, one of the Asia’s emerging telco signed Memorandum of Understanding (MOU) with India Post to expedite the process of document collection and verification mandated by department of Telecom (DoT). As a part of this initiative all Airtel prepaid customers in Gujarat circle will have the convenience of submitting their documents at any one of the 8971 post offices in Gujarat.

Speaking on the association Mr. Shivan Bhargava, COO, Bharti Airtel – Gujarat Circle said, “We are delighted to partner with India Post in this innovative and novel project to form a powerful network across Gujarat, supporting DoT’s initiative of streamlining the documentation process. This association will enable the Airtel Customers to submit their form and relevant documents at a convenient near-by location. Bharti Airtel is joining hands with India Post with a view to provide convenience to its customers.”

Lt. Col. D. K. Chauhan, Post Master General, Business Development & Technology said, “India Post believes that the new economy and modern markets require it to become more autonomous and commercially flexible in order to deliver its core functions and other services efficiently and to high standards. With this tie up with Bharti Airtel we will add value to our committed services. India Post and Bharti Airtel are opening a new chapter in customer convenience.”

Bharti Airtel has started an ongoing collection drive across the state for the convenience of the customers. They have been notified via SMS’s to re- submit their documents and are expected to cooperate by visiting a well-located venue. This initiative by Cellular Association of India (COAI) is to create awareness and to address the unauthorised SIM issue.

Source: Press release distribution via India PRwire

Notes to Editor

About Bharti Airtel Limited

Bharti Airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers mobile voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek. Bharti Airtel had over 188 million customers across its operations at the end of August 2010. To know more visit www.airtel.in

For more information, please contact:
Shrinidh (Associate Consultant) (L) 26461751, (M) 9377966400

Tata Indicom launches Comedy Junction

Comedians like Raju Srivastav, Ehsaan Qureshi, Ranvir Shorey, Bhagwat Mann, Suresh Albela jokes now available on Tata Indicom

October 18, 2010 /India PRwire/ — Tata Indicom, the CDMA brand of Tata Teleservices Limited (TTSL), India’s fastest-growing pan-India dual-technology telecom service provider, has launched another interesting value-added service ‘Comedy Junction’ through its voice portal, for all the existing and potential prepaid and postpaid subscribers across India. It’s a unique service wherein, users can listen to renowned stand-up comedians like Raju Srivastava, Ehsaan Qureshi, Ranvir Shorey, Bhagwat Mann, Suresh Albela and many more by simply dialing the interactive voice portal 12903. Also, users can access various other categories such as Love Jokes, Pranks and Shayari, etc. Customers can avail a trial period of 5 minutes absolutely free of cost to experience the service before subscribing for it. This service aims at providing a one stop super market for fun and entertainment to Tata Indicom users. It is available at a monthly subscription of Rs 30/- with toll free browsing of up to 60 minutes.

Introducing ‘Comedy Junction’, Mr. S Ramakrishna, Regional COO – South East, Tata TELESERVICES said, “We are delighted to launch a very interesting value added service for our customers that adds a touch of humor, a service that is accessible on the go. Standup comedians like Raju Shrivastav, Ehsaan Qureshi are very well known and we are certain service like Comedy Junction would be much sought after in our VAS portfolio. It will definitely generate excitement amongst our subscribers and will increase the level of involvement with its regional content.”

The service is available in 14 localized languages namely Hindi, Tamil, Telugu, Bengali, Punjabi, Assamese, Kannada, Oriya, Marathi, Gujarati, Bhojpuri, Malayalam, Rajasthani and English to provide interesting, engaging and localized content to our subscribers. The launch of ‘Comedy Junction’ marks the addition of a new dimension to mobile entertainment, in Tata Indicom’s already rich and varied VAS portfolio.

Source: Press release distribution via India PRwire

Notes to Editor

About Tata Teleservices Limited

Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under the brands Tata Indicom, Tata DOCOMO, Tata Photon and Tata Walky and uses both the CDMA and GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 450,000 towns and villages across the country, over 80 million subscribers. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices has so far launched GSM services under the TATA DOCOMO brand name in 18 telecom Circles, and the remaining part of the country is also expected to be covered shortly. The company recently launched a new brand on the GSM platform-T24-in partnership with Indian retail giant Future Group. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and Wireline services

For details, visit www.tatateleservices.com, www.tataindicom.com and www.tatadocomo.com

For more information, please contact:
Uzzal Mohan (Sr. Manager)

Idea launches Diwali ‘Shubh Labh’ offer for mobile consumers in MP & Chhattisgarh

Largest mobile operator to shower its New subscribers with high value prizes such as Car, Bike, LCD TV, Refrigerator, Washing Machine, Microwave, DVD players and much more!

October 18, 2010 /India PRwire/ — IDEA Cellular, the No. 1 mobile operator in MP & Chhattisgarh, has launched a mega offer for mobile consumers in the state, on the joyous occasion of Diwali. Through its Diwali ‘Shubh Labh’ offer, Idea will give a once-in-a-lifetime opportunity to win high value prizes such as – Cars, Bikes, LCD TVs, Refrigerators, Washing Machines, Microwaves, DVD players etc., besides assured gifts – to all its new subscribers in MP & Chhattisgarh.

Starting October 15th, all mobile consumers, both prepaid and postpaid, who buy a new Idea connection will get an assured gift, and will become eligible to win bumper prizes such as Cars, Bikes, LCD TVs, Refrigerators, Washing Machines, Microwaves, DVD player and Talktime worth Rs. 1,000, 500, 200 and 100.

Announcing the new initiative, Mr. Sunil Tolani, Chief Operating Officer – Madhya Pradesh & Chhattisgarh, IDEA Cellular said, “It gives me immense pleasure to announce one of the biggest consumer promotions in MP, on the joyous occasion of Diwali. The Idea ‘Shubh Labh’ offer will make the festive season special for all new mobile users who choose to connect with the best network this season. New mobile users will not only get a chance to win assured gifts and bumper prizes but also become a part the Idea family of over 83 lakh subscribers and experience the best tariffs and network in the state”.

The assured prizes to be won include up to 100 MB of Free Internet usage and/ or 200 Free SMS along with 200 MB free internet usage with 30 days validity.

The Diwali offer will continue till November 23rd, 2010. For more details on the offer, prepaid mobile users can call up on the Toll free no. ’55060′, and postpaid subscribers on ’55091′.

Source: Press release distribution via India PRwire

Notes to Editor

About IDEA Cellular Ltd.

IDEA Cellular is India’s 3rd largest national mobile operator by revenue, with over 74 million subscribers. Using the latest in technology, Idea provides world class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India’s first truly multinational corporation. The group operates in 26 countries, and is anchored by over 130,600 employees belonging to 40 nationalities. More information on the company is available at: www.ideacellular.com and on the group at: www.adityabirla.com

For more information, please contact:
Bharat Joshi (Senior PR Executive) (M) 09811859775

Idea launches mega Diwali offer for mobile consumers in AP

Leading mobile operator to shower its New and Existing subscribers with high value prizes such as Gold, Car, Bikes, LCD TVs, mobile handsets and much more!

October 15, 2010 /India PRwire/ — IDEA Cellular, the pan-Indian mobile operator, has launched a mega offer for mobile consumers in Andhra Pradesh, on the joyous occasion of Diwali. Through its ‘Kanaka Varsham’ offer, Idea will give a once-in-a-lifetime opportunity to win high value prizes such as – Gold coins, Gold bars, Cars, Bikes, LCD TVs and mobile handsets – to all its new and existing subscribers in Andhra Pradesh.

Starting October 15th, all mobile consumers (both prepaid and postpaid), who buy a new Idea connection will get an assured gift of Voice or VAS packs and will be eligible to win Gold coins, daily. New Idea subscribers will also get a chance to win bumper prizes such as 20 Tola Gold bar, Ford Figo Cars, Bajaj Pulsar Bikes, LG LCD TVs, other Gold prizes, and Nokia phones.

All existing prepaid and postpaid subscribers of Idea will also get assured gifts to make their Diwali special. Idea prepaid subscribers who recharge with Rs. 30 or more will get one assured gift and will become eligible to win daily Gold coins, and other attractive bumper prizes. Idea’s postpaid subscribers, who increase their monthly bill amount by atleast 15 % during the promo period, over the previous bill, will be eligible for assured gifts and a chance to win bumper prizes.

Announcing the new initiative, Mr. Subbaraman Iyer, Chief Operating Officer – Andhra Pradesh, IDEA Cellular said, “It gives me immense pleasure to announce one of the biggest consumer promotions ever to be launched in Andhra Pradesh, on the joyous occasion of Diwali. The Idea ‘Kanaka Varsham’ offer will make the festive season special for not only the 7 million Idea subscribers in AP who are already experiencing the best tariffs and network, but also all those mobile consumers who choose to connect with the Idea network this season.”

Idea will give away 630 Gold coins as daily prizes, 3 Gold bars of 20 Tolas each, 3 Ford Figo Cars, 12 Bajaj Pulsar bikes, other Gold prizes, LG LCD TVs and Nokia phones to its bumper prize winners, as part of the special Diwali offer. Idea’s new and existing, prepaid and postpaid subscribers, who wish to contend for bumper prizes need to answer a simple quiz question.

The assured prizes to be won include 100 Free Local SMS, 5 free local Idea minutes, 10 Free Night Idea minutes, Free News/Jokes alert, Free Job alerts, and Free Pretones, for Idea prepaid subscribers. Additionally, Free MCIA, Free Cricket alerts, Free Jokes alert, Free News alerts, and Free Ultimate Quotes will be given as assured gifts to Idea’s postpaid users.

The festival season offer is available for Idea’s customers as well as retailers and will continue for 45 days, ending November 30th, 2010.

Source: Press release distribution via India PRwire

Notes to Editor

About IDEA Cellular Ltd.

IDEA Cellular is India’s 3rd largest national mobile operator by revenue, with over 74 million subscribers. Using the latest in technology, Idea provides world class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India’s first truly multinational corporation. The group operates in 26 countries, and is anchored by over 130,600 employees belonging to 40 nationalities. More information on the company is available at: www.ideacellular.com and on the group at: www.adityabirla.com

For more information, please contact:
Bharat Joshi (Senior PR Executive) (M) 09811859775

Tata DOCOMO declares Abhijeet Bukane as the winner of ‘Talent Ekdum-Loaded Contest’

Grand Finale Contest was judged by celebrities from Bollywood and the music industry-Rajat Barmecha, Arjan Bajwa and Shruti Pathak

October 14, 2010 /India PRwire/ — Tata DOCOMO, the GSM brand of Tata Teleservices Limited, along with Radio Mirchi, today announced the winner Abhijeet Bukane from Nashik as winner of the unique talent hunt-’Talent Ekdum Loaded’ Contest. The contest was held in 36 colleges and eight malls across six cities-Mumbai, Pune, Aurangabad, Kolhapur, Nashik and Nagpur-wherein participating students got a chance to showcase their talent to become the Tata DOCOMO Talent Ekdum Loaded Winner.

Speaking on the occasion, Mr Abdul Khan, Senior Vice-President, Marketing, Tata Teleservices (Maharashtra) Limited, said: “At Tata Docomo, we believe in encouraging talent and providing a platform for everyone to showcase the same. We recently launched our ‘Ekdum Loaded‘ recharge pack, catering to the communication needs of the youth-including GPRS, SMS, local & STD calls. The contest ‘Talent Ekdum loaded’ provides talented youngsters the chance to win recognition from acclaimed names in Bollywood and the music industry, setting the stage for them to become professional Radio Jockeys.

The Grand Finale contest was judged by famous celebrities from Bollywood and the music industry-names like actors Rajat Barmecha and Arjan Bajwa, and noted singer Shruti Pathak. Shortlisted contestants in the final came under one roof at The Oberoi Mall in Mumbai’s Goregaon area. The winner will get the grand opportunity to do an internship with Radio Mirchi for a period of three months, as also cover city events for the radio channel. The event is being managed by Radio Mirchi Activation across Maharashtra.

Mr Shamik Talukder, National Head of Radio Mirchi Activation, said: “At Mirchi, we strongly believe in the power of youth and the Talent Ekdum Loaded Contest gives the youth the chance to come forward, display their confidence and get a chance to work with us. This is a fantastic initiative by Tata Docomo and Radio Mirchi, one that will surely be looked forward to eagerly next year by all college students.”

Source: Press release distribution via India PRwire

Notes to Editor

About Tata Teleservices (Maharashtra) Limited

Tata Teleservices (Maharashtra) Limited (TTML) is a fully integrated, premier telecommunication service provider licensed to provide telecommunication services in Maharashtra (including Mumbai) and Goa. TTML has wireless operations on both the CDMA and GSM platforms. It focuses on all market segments-commercial, residential and public telephony. TTML has over 15 million customers in Maharashtra and Goa. These include reputed Corporates, SMEs and residential customers. The Company has been rated the No. 1 wireless operator in terms of overall customer satisfaction across Maharashtra (including Mumbai) and Goa, in surveys commissioned by the Telecom Regulatory Authority of India (TRAI). The company is listed on the Bombay Stock Exchange Limited (BSE) (Scrip code-532371) and the National Stock Exchange of India Limited (NSE) (Scrip symbol ‘TTML‘).

For more information, please contact:
Johnny Gomes (Senior Account Executive) (L) 66568787

Airtel announces special festive season offer for its customers

As Navratri celebration heightens, Bharti Airtel, one of the Asia’s emerging telco announces reign in festive season offer with one paisa for 2 secs tariff plan for all new and old customers.

October 13, 2010 /India PRwire/ — As Navratri celebration heightens, Bharti Airtel, one of the Asia’s emerging telco announces reign in festive season offer with one paisa for 2 secs tariff plan for all new and old customers. This offering which starts this month enables Airtel prepaid customers to dial at nominal prices. On every new connection of prepaid, a customer will be able to dial at 1 paisa per 2 seconds. This tariff will be applicable to every new customer by default. The existing prepaid customers in order to avail the offer will have to recharge with Rs 27/- which has validity for 30 days.

Customers buying new post-paid connections till 31st December 2010 will get freebies like a trolley bag and Airtel Digital TV Connection for just Rs 999, which otherwise is available for Rs 1599 without any offer.

Speaking on the occasion Mr. Shivan Bhargava, COO, Bharti Airtel – Gujarat Circle said “We at Bharti Airtel, strongly identify with the spirit in which festivals are celebrated in the region. It is our privilege to be able to contribute in a small way towards the state celebrations through such offers. It is our way of thanking this vibrant state for their esteemed support.”

This festive season would be more enthusiastic for Airtel customers. They can avail various VAS products related to the festive season like caller tunes, wallpapers, ringtones, voice blog etc.

Festivals in Gujarat symbolise people’s cultural, social and religious aspirations. They help people to live a fuller and better life, remove monotony and provide healthy recreation. They promote unity, fellow-feeling, self-discipline and austerity.

Source: Press release distribution via India PRwire

Notes to Editor

About Bharti Airtel Limited

Bharti Airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers mobile voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek. Bharti Airtel had over 188 million customers across its operations at the end of August 2010. To know more visit www.airtel.in

For more information, please contact:
Shrinidh (Associate Consultant) (L) 26461751, (M) 9377966400

Snaptu Celebrates 2 Million Indian Users, Launches Major Indian Content Partnership With MiD DAY

Snaptu, the breakthrough mobile app for any phone, today announced it has reached two million Indian users.

October 13, 2010 /India PRwire/ — Snaptu, the breakthrough mobile app for any phone, today announced it has reached two million Indian users. In celebration, Snaptu also announced it is enhancing Snaptu for Indian audiences with the addition of extra local content from a very popular media organization, MiD DAY.

Snaptu transforms popular web services into a fast all-in-one application that runs on any mobile phone. Since launching in India just over twelve months ago, it has forged partnerships with the country’s major operators and handset vendors, including Airtel, Vodafone, Reliance and Micromax.

“The people of India have embraced Snaptu like no other, so we are giving them more to embrace by providing even more top level local services, such as MiD DAY,” said Snaptu International Managing Director Simon Davies. “We already have the most popular Facebook, Cricket, News and Weather mobile services in the country and plan on continuing the innovation to ensure every Indian, regardless of which phone they have, can reap the benefits of the mobile web.”

Manajit Ghoshal, MiD DAY Infomedia Ltd Managing Director & CEO, said: “Snaptu, as we all know, is growing in popularity by the day. MiD DAY is very excited about this alliance with Snaptu as we now have exposure to an additional 2 million users of this platform in India. We look forward to only strengthening this association in the near future.”

Mr. Vikas Jain, Business Director, Micromax, said, “We believe that a mobile phone is the best way to get online in India. By providing consumers with Snaptu we make it simple to go directly to their favourite applications. It’s fast, it’s simple and it’s fun. This unique application has enabled us to bring social networking feature-rich handsets into the market faster and make them available at attractive price points.”

During the twelve months since launch, the top ten most popular Snaptu services have been:

  1. Facebook
  2. Picasa
  3. Cricinfo
  4. MyMovies
  5. Big Picture
  6. Twitter
  7. Weather
  8. News
  9. Football/Soccer Scores
  10. Soduko

These services, plus more than 30 others, are all available via Snaptu’s fast, simple app that works on virtually any phone. It is currently used on more than 2,500 different devices.

To download Snaptu simply to go to www.snaptu.com or m.snaptu.com on your mobile phone browser. If you already have Snaptu and want to add MiD DAY, simply select Add Applications from the main menu.

Source: Press release distribution via India PRwire

Notes to Editor

About Snaptu

Snaptu changes the way the world uses the mobile web, bringing millions of people online via their mobile phone for the first time. It is focused on providing useful, intuitive mobile services to the 95% of mobile users who do not have advanced smart phones.

Best known for its breakthrough mobile app, also called Snaptu, the company has a unique mobile platform that delivers fast, fun and effective services that work on virtually every mobile phone.

Snaptu was established in 2007 and has millions of users all over the world. It is backed by Sequoia Capital and Carmel Ventures. For more information please visit www.snaptu.com.

For more information, please contact:
Snaptu (Media Contact) (L) +16503907666

Lava Mobiles joins hands with National Geographic Channel

In a significant announcement, Lava International, one of the fastest growing mobile handset companies has announced a 3 year association with Singapore based TV Channel National Geographic.

October 13, 2010 /India PRwire/ — In a significant announcement, Lava International, one of the fastest growing mobile handset companies has announced a 3 year association with Singapore based TV Channel National Geographic.

In this business alliance, All Lava handsets will come preloaded with National Geographic Channel content & applications. This move is a gift for the channel fans as they will be able to access wallpapers & Ringtones of National Geographic Channel in Lava handsets. The Lava users will be able to access their favorite NGC Content, Technology and breathtaking action of Wild Life using a mobile Phone.

This is another example of Lava’s endeavor to provide relevant and innovative offering to its customers. This association will enable Lava to attract new customers and the NGC content would be accessible to customers, anytime anywhere on their Lava Mobile.

NGC is known for its endeavour to sensitize people to care about the planet through its info rich articles, videos, across the globe .Lava, are known for its connectivity with the masses and widespread reach. These compatible competencies of both the companies have brought them together to move ahead and forge a partnership so as to fulfill the Indian consumer requirements. This association would enable Lava users to capture high quality picture and video content of National Geographic Channel on their mobile phones.

Commenting on this move Mr. Sunil Raina – product marketing Head, LAVA International said, “Getting associated with one of the most respectable media house is our one more move towards bringing more value to Lava users. Making NAT GEO knowledge rich content available on the go perfectly fits in our Endeavour to empowering the people of India through consumer insight driven innovations.

Sharing the mutual vision both have stepped forwarded in the same direction and have entered into an exclusive association so as to utilize each other’s strengths this move would definitely interest nature lovers who are always on the go to experience something new and intriguing.

This new platform through LAVA mobiles will not only push nature keenness across the countries but will also expand the infotainment and brand loyal category of LAVA further.

Source: Press release distribution via India PRwire

For more information, please contact:
Anuj Bhatia (Regional Public Relations) (M) 9911249518