Interbrand, one of the leading premium men’s wear brands is all set to explore the Indian market through franchising and have tied up with Francorp for the development of their franchise program.
— Interbrand, one of the leading premium men’s wear brands is all set to explore the Indian market through franchising and have tied up with Francorp for the development of their franchise program. Catering to the premium end of the market, Interbrand offers high quality men’s footwear, shirts, trousers and accessories such as wallets, belts, ties etc. The uniqueness of Interbrand is the PRODUCT, which are of genuine quality and are produced in Italy by leading manufacturers who also supply to other established brands worldwide.
Indian consumers have found Interbrand’s niche product range very endearing as they carry a distinct Italian look and feel. Buyers in India have become very style conscious and quickly lap up products which have a unique Italian touch. With its emphasis on men’s footwear and accessories, Interbrand’s products are designed to leave an indelible imprint on the mindscape of buyers who keeping returning to explore the latest in fashion and style. At present, the company operates two stores, one in Select City Walk, Saket and the other one in Ambience Mall, Gurgaon. Though the company started its operations nearly two years back, it was the successful launch of their second store in Select City walk which gave the company, the necessary footprint to establish itself as an emerging player in the Men footwear and apparel market. In the next two years, Interbrands intends to reach a target of 10 outlets by opting for the franchise route.
Highlighting the immense potential of the Indian apparel, footwear and accessories market, Mr. Gaurav Marya, President Francorp said, “The apparel market In India is estimated at Rs 1,17300 crore. It is growing at CAGR 13 per cent and is expected to reach Rs 2,17,000 crore in the near future. India is at present, witnessing a retail boom with its 350 million strong middle class comprising mainly of the youth aspiring to have international brands in their wardrobe. This presents a unique opportunity for men’s wear brands to benefit from the upsurge in demand and create top-of the mind recall.”
Adding further Gaurav Marya said, “Francorp is excited to join hands with Interbrand. The association would help us increase the depth of our knowledge and expertise. Francorp would help Interbrand identify the right locations where it can open its franchise stores. We have the mandate of preparing an elaborate strategy for the successful implementation of its franchise program.”
Francorp has facilitated Interbrand’s participation in Franchise India 2009, the 7th edition of the Asia’s Biggest Franchise & Retail Opportunity Show to be held on 26th & 27th November 2009 at Ashoka Hotel, New Delhi. The show provides an incredible platform for both leading and emerging brands to showcase their concepts to the potential investors. Spanned over 2 days, the show comprises of a comprehensive Exhibition covering all the industries extensively with massive domestic and international participation, informative and enlightening Conference & Workshops with prominent international and national speakers to impart knowledge and highly prestigious Franchise Awards 2009 featuring Star Retailer Awards, to recognize the excellence in the industry! The show attracts over 25000 visitors and is highly successful for all its participants. The show would effectively position Brainsmith as a promising brand for making a long term investment and provide the much needed fillip to its expansion plans.
Source: Press release distribution via India PRwire
Notes to Editor
Since its inception in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally. Over the years, Francorp based out of Chicago, has assisted companies in virtually every market segment with its patented processes and unmatched expertise. Globally Francorp has assisted more than 10,000 companies for expansion, and has developed more than 2,000 franchise programmes throughout the US, Japan, South Africa, Middle East, Central America, Malaysia, Philippines, Argentina, Chile and Mexico. Its notable clients include companies like Bridgestone, XEROX, Shell Oil, Hallmark Cards, Encyclopedia Britanica, Mad Science Group, Pollo Camperio, Ace Hardware, BP, Fruehauf, and Gant, to name a few.
About Franchise India
Franchise India Holding Ltd. is Asia’s largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The firm has already consulted numerous brands in past few years like Videocon, HP, Reebok, Store 99, Pidilite, Hauck, Xenos, HCL, MGF, Kwality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D’damas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and many more through its media initiatives, advisory services and exhibitions. With its strategically formed divisions, FIHL has created its own niche as the pioneers of franchise industry and a small business authority.
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