Tag Archives: Revenue

Subex reinforces its OSS/BSS leadership

Posted on by

December 8 – 10 2009 will see Subex Limited, a leading global provider of Operations and Business Support Systems (OSS/BSS), showcase technology leadership at Telemangement Forum’s Management World 2009 at Rosen Shingle Creek, Orlando, Florida (Subex is at booth # 222).

Subex will launch the latest product from its Service Fulfillment suite as well as demo Rocware 2.0, its award-winning solutions platform. Rocware 2.0 enables pragmatic evolution to a ROC (Revenue Operations Center) that delivers Business Optimization in the most pragmatic and non-disruptive manner. Subex was reported as the market leader in Business Optimization for the second year in succession, by Analysys Mason in its report on the billing market, Billing Market Review: 2008 – 2013, released in November 2009.

“Management World provides key stakeholders a platform to interact, engage and share best practices and solutions for the rapidly maturing telecoms industry. This year’s theme of ‘Surviving to Thriving’ will enable participants to exchange newer ideas on furthering the growth of this industry and we look forward to our participation,” said Vinod Kumar, Group President, Subex Ltd.

At Management World, CTO, Mark Nicholson will present key strategies that CSPs (Communication Service Providers) can employ to optimize operations and maximize profitability with the least amount of investment. “Revenue leakage, increasing consumer bad debts and over-charging by partners are some of the common issues providers are grappling with today. As industry leaders in this space, we can help CSPs improve and optimize existing processes and systems through which 90% of revenue and cost flow,” said Nicholson. Mark Nicholson’s presentation will be at 11.30 AM on Thursday, 10 December, as part of the Revenue Management and Billing Summit.

John Myers of Subex will also participate in a panel discussion focusing on the profitability of delivering content in a growing telecom environment. Subex would be the only OSS\BSS vendor to provide the cost and revenue perspective on the best practices of content delivery. This will be held at 2.00 PM on Wednesday, 9 December.

Subex will also be showcasing its market leading Business Optimization solutions, which have made it a world leader in the areas of Revenue Assurance, Fraud Management, Cost Management, Risk Management & Interconnect / Interparty Settlement and Data Integrity Management, at booth # 222.

Jinny’s VoiceSMS takes off in Africa

Posted on by

Major new revenue streams being sought by Mobile Network Operators through additional, affordable VAS
CAPE TOWN, Nov. 10th, 2009 – Jinny Software, a leading global supplier of messaging and media platforms to mobile network operators, today announced it has a number of VoiceSMS trials underway with several Mobile Network Operators (MNOs) across Africa in countries, which include: Kenya, Tanzania and Burkino Faso. The company expects many other operators across the region, and beyond, to further their interest in its VoiceSMS offering during 2010 onwards.
To implement Jinny’s VoiceSMS as an additional application on the Jinny Media Resource Server requires minimal additional investment. For an operator who has already implemented other Jinny voice services, such as Missed Call Notification and Voicemail, or personalisation services such as Ringback Tones, VoiceSMS is just another application that is hosted on the application servers. With this low CAPEX start, operators can expect a fast return on investment from VoiceSMS services, with messages offering a similar price point to standard texting.
The potential of VoiceSMS can be seen from the example of one group operator’s network in Northern Africa, where a VoiceSMS service had accounted for around 5% of the blended ARPU less than two years after service launch. With an average of 8-10 VoiceSMSs sent per user per month, at a price of US$0.05, the monthly VoiceSMS revenue by the start of 2009 was close to US$1 million (1), fully justifying the operator’s investment in the service.
The African market is well suited for this additional and more affordable VAS, offering an alternative to voice at a reduced rate. An approach to pricing the service being considered by some group operators in Africa is to offer the same tariffs for VoiceSMS across all their African networks. In this scenario, a message sent between two different countries, e.g. Kenya and Tanzania, but within the same operator group, is charged at one rate, regardless of origin and destination, with first retrieval included in the price.
A further major advantage of VoiceSMS over text for the African market is it offers everyone, irrespective of language, alphabet, literacy level or handset, the chance to send a short personal message to the recipient. It also educates the customer base about voice-related services, still the primary and strongest revenue stream for MNOs in Africa and the rest of the world.
“The VoiceSMS service relies on fundamentally the same technology as voice mail, but is marketed and priced as an event-based messaging service like SMS. VoiceSMS Centre interconnection over IP provides a cost-effective way of delivering this voice messaging service both between local and international MNOs,” said Ludovic Patraud, Head of Product Management, Jinny Software. “VoiceSMS, while providing a significant revenue stream with quick ROI when marketed correctly, enables the operator and its customers to embrace new voice services at attractive price points.”
Aniket Deuskar, Sales Director Africa, Middle East & Asia for Jinny, added, “As part of our Call Completion proposition roll-out, Jinny is looking forward to successfully completing the VoiceSMS trials currently underway and seeing these operators reap the rewards from these new voice and call-related services in terms of increased ARPU and network revenue, once commercially launched.”

-End-
(1) Source: Analysys Mason, Can SMS services succeed in growth markets? February 2009.

Notes to Editors
About Jinny Software – www.jinny.ie
Jinny Software enables mobile network operators to drive revenue, manage costs, retain customers and shorten time-to-market through a range of messaging and media solutions and services and a fully managed mobile advertising service. Jinny’s product suite includes highly efficient, future-proof core messaging platforms and ARPU-enhancing applications built on open and common architectures.
Jinny’s mobile advertising managed services team offers a fully-managed service to operators to implement their mobile advertising strategy. Jinny delivers the technical solution to implement mobile advertising, the commercial solution to handle relationships with agencies and brands, and comprehensive support on campaigns for design, management, and reporting.
Implementation, project management, support and training is provided by Jinny’s service teams located in Brazil, Ireland, Kenya, UAE, Panama and Malaysia.
Jinny Software operates from its headquarters in Dublin, Ireland, regional headquarters in Dubai, UAE, and sales offices in Sao Paulo, Nairobi and Kuala Lumpur. Jinny Software is a wholly owned subsidiary of the Acotel Group S.p.A, headquartered in Rome, Italy and traded on the Milan stock market (ACO.MI).

For further information please contact:
Eithne Hynes/Barbara Murphy,
Marketing Department,
Jinny Software Ltd.,
29 North Anne Street,
Dublin 7, Ireland.
Tel: +353 1 887 2626
Email: info@jinny.ie

Source: WEBWIRE

Regional hubs expands for SAS Asia Pacific

Posted on by

Mikael Hagström ( Executive Vice President, EMEA and Asia Pacific ) said , “This structure further aligns the organization with our goal to increase our effectiveness within the selected countries. That way, we can maximize our top revenue while growing our customer-centric focus within the region to expand our ‘trusted advisor’ status with our customers. ”

Sonny Halili, country manager for SAS Philippines, was named regional director of the Pacific Region. The Pacific region, which includes SAS offices in the Philippines, Indonesia, Vietnam, Cambodia, Brunei and Guam, Papua New Guinea, Fiji, French Polynesia, Tuvalu, Samoa and Micronesia. “Sonny has multiplied revenues in the Philippines seven times since he took over six years ago,” said David Hughes SAS VP Asia Pacific “We are looking to Sonny’s leadership to establish Vietnam and Indonesia as rapidly growing countries.”

Under the leadership of Sudipta Sen, country manager of India is the newly formed South East Asia ( SEA ) region, which currently includes SAS offices in India and Thailand. “Sudipta has built a strong team in India,” Hughes said. “His presence in Thailand has greatly motivated and galvanized the team.”

SAS’s global revenue contribution from Asia Pacific continues to grow. Both directors have been instrumental to the success of the region.

About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .

Source: Media Newswire

Mobile Brand Advertising Network Greystripe Expands its Award-Winning Rich Media iPhone Advertising Solutions To a Large Base of Developers on Mobile Mediation Platform Tapjoy

Posted on by

Tapjoy’s Strategic Relationship with Greystripe Offers iPhone Developers Flexibility to Earn the Highest Revenue Payouts from Rich Media Ads
SAN FRANCISCO, Calif. (November 5, 2009) — Greystripe, the leading mobile brand-advertising network, today announced a strategic relationship with Tapjoy, bringing full-screen ads to Tapjoy’s mobile mediation platform and developer community. The affiliation with Greystripe offers iPhone developers simple SDK integration to incorporate Greystripe’s full-screen, rich media ads along with the banner ads already available through Tapjoy’s SDK.
The new partnership maximizes revenue potential for mobile content developers who can now take advantage of both on-screen real estate during game play, as well as natural, interstitial pauses and breaks. This partnerships allows Tapjoy to extend its role as the leading mediation platform for mobile developers, helping them deliver ads from multiple networks while choosing those that provide the highest CPM. Aligning Tapjoy with Greystripe’s rich-media formats presents an opportunity for developers to take advantage of multiple, proven ad solutions within a single Tapjoy SDK.

“I’m very excited to learn Greystripe and Tapjoy are working together to provide developers a single platform to help us drive the highest CPMs,” explains Andy Reidel, creator of ‘Beat the Tiki’, a popular trivia app for iPhone. “‘Beat the Tiki’ uses both Greystripe and Tapjoy, and the combination of banner and full-screen interstitial ads has worked very well. It’s a natural extension to see both companies together in a single developer’s kit.”
Rich media offers higher revenues for iPhone App Developers
Greystripe’s in-app advertisements feature full screen rich-media Flash formats, transcoded for iPhone delivery and proven to deliver a higher CPM than the basic small, static banner ads.
“Tapjoy is excited to improve and broaden our service by offering a full-screen ad option to our users,” said Lee Linden, co-founder of Tapjoy. “It’s even better that Greystripe provides a unique, rich-media format. We believe this will increase publisher revenue far beyond what is currently available.”

“When done transparently, mediation companies offer developers a great way to maximize their revenue and control over the advertisements within their applications,” adds Greystripe CEO Michael Chang. “We’re excited to be working with Tapjoy to widen our base of developers., and bring Tapjoy’s unique services to our developers.”

About Greystripe
Greystripe is the rich media mobile advertising network. Greystripe’s product suite enables brand advertisers to communicate their brand message with a unique mobile audience, developers to gain advertising revenue by serving ads through their games, and consumers to play high-quality games for free.
Greystripe’s in-game advertising system is protected by a broad array of patents pending and currently serves ads into more than 1,000 game titles from over 500 devlopers supporting over 1,400 handset models. Greystripe reaches millions of mobile game players by powering over 180 Catalog distribution partners, through its online portal GameJump.com, on the mobile Web at www.gamejump.com, and through the iPhone App Store.
Greystripe was named the E-Tech CTIA award winner for the Mobile Marketing/Mobile Advertising category in 2009, AlwaysOn OnMedia 100 winner in 2009, AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.

About Tapjoy
Tapjoy is the leading platform for developers to make money from their mobile applications.
The Tapjoy SDK includes a rich Ad Optimization solution that allows developers to pick the highest eCPM ads across ten+ mobile ad networks. This solution allows developers to increase the revenue from their apps significantly.
The Tapjoy SDK also includes its unique Virtual Currency/Virtual Goods Monetization system, which helps developers increase revenue. to help improve their mobile apps and make them more profitable. Features of this platform also include rewarded installs, helping developers get more installations from their apps.

Source: WEBWIRE