Blackberrys unravels “Radiance” its Autumn/Winter collection, 09 providing smart wardrobe solutions for the evolving fashion needs of Corporate India.
— Blackberrys unravels “Radiance” its Autumn/Winter collection, 09 providing smart wardrobe solutions for the evolving fashion needs of Corporate India. Living upon the reverberating and classy styling, this collection is inspired by the original essence and adds a spark to one’s wardrobe.
Capturing the classicity of the bygone era, “Radiance” by Blackberrys is perfect to compliment contemporary lifestyle. The inspiration of fine dressing encompasses a wide world of fantasy ranging from the theatres to the smoking rooms, from reel life to real life, from the classics of yester years to the foot tapping beat of today. This special range of formal wear has retained its original essence and classic roots of styling while being transformed into an effulgent and contemporary outfit. Setting unprecedented standards of accomplishment and sophisticated rigor, this collection is the choice for evening outs and celebrations.
The influence of classic design in the realm of contemporary dressing is the core theme of Radiance, the A/W’09 collection from Blackberrys. The color palette is therefore, a carry forward of this mood where the core colors of formal wear remain shades of Pebble Grey, Charcoal, Olives, Coffee cores, Bold Black, Sand Dust and Purple. To make the options wider the combination palette offers: Purple highlight on Pebble Grey and Charcoal as purple color has always been associated with Royalty. Use of purple tie, pocket squares, purple knits and shirts add on to the element of richness in the garments. Coffee Core and Sand dust-Browns have an earthy and warm character that is highlighted by neutral or cool appearance of Sand Dust and Olive Blaze & Bold Black- a blend of eternal and contemporary.
Diversifying the portfolio for their loyal patrons, Blackberrys abides by their inspired convictions with youthful styles, exclusive designs and impeccable finish. The Radiance ensembles make sure to make a statement for the cozy winters and upbeat tones. To deliver classy, sharp looks while being uber stylized- an aspiration which makes it la crème de la crème.
Slim fit short and medium length Jackets & Coats of techno blend fabrics in silk lusture & linen wool silk is the look of the season. It includes shirts in satin stripes, slim fit & sleek cuts. The collection consists of the slim leg low waists trousers, cross-color weaves, easy care blends in radiant surfaces The French styles complementing sheen fabrics, transforms the menswear to chic grandeur. Graphics, electrifying shines, sheers and shimmer highlight the refined textures while the color palate oscillates from grays, browns and olive. Perfect construction and brilliant style of these fashion classics will ensure that you wear them for many years to come.
The collection has varied features and includes men’s trousers, Imperial Ivory & Champagne shirts, dress line trousers, bold black suits and jackets. Targeting the young and classy, the Blackberry design team has added subtle gloss and shimmer to compliment the zingy lifestyle in their collection. Use of trims, fabric buttons and satin as a contrast to hounds tooth, micro checks and mélanges fabric creates this timeless collection that is typically formal but not restrained. Perfect construction and brilliant style of these fashion classics will ensure that you wear them for many years to come.
Meanwhile, the women’s wear range comprises of stylized jackets, trousers and shirts for the contemporary woman accentuated with flattering cuts and slim fits.
Source: Press release distribution via India PRwire
Notes to Editor
Blackberrys- the lifestyle brand was born in 1991 with the philosophy of quality first. Identifying a need for branded, structured clothing for the changing needs of the Indian male, Blackberrys established itself as the manufacturer of impeccably designed trousers, suites & jackets.
With a recorded growth rate of 28.6% (which is over and above the industry average), Blackberrys over the years has established itself as a renowned fashion label with a strong brand presence. Their collections have been associated with innovations in fashion and a strong image of ‘Sharp Edged Clothing’. The brand has a high recall value and is perceived as a premium clothing abode. Documented in various trade surveys as ‘the best FIT’ and even communicated the ‘Young Power Dresser’ image to the TA. The tag line ‘Sharp smooth and sure’ is the irresistible calling for all, further smitten by the sharp cuts, smooth feel and surety of power dressing.
The Blackberrys wardrobe includes Dress Line Trousers, Khakis, and Shirts, Women’s Wear, Suits & Jackets and the newly launched B&B collection (Premium shirts & trousers for men). It has a total capacity of making/sourcing 3000 trousers and 400 blazers & jackets daily. Blackberrys is backed by a strong sourcing network both domestic and international. Blackberrys has a pan-India retail presence and covers more than 200 cities across India through approximately 850 up-market retail outlets besides having 58 own brand stores in 23 cities. Blackberrys has a presence in all formats of distribution namely, own stores, franchise stores, distribution/trade channel partners, and direct to dealer format. Blackberrys also has a presence in all major national chain stores – Shoppers Stop, Lifestyle, Piramyds, Central and Westside.
The proud winner of ‘The Pinnacle Award’ from Shoppers Stop in Best Men’s Classic Category for two consecutive years (2004, 2005 & 2007), Blackberry also won the coveted Lycra Images Fashion Award ’07 for the Most Admired Trouser Brand of the Year category & The CMAI Award for ‘Best Formal Wear Brand in 2007 & 2008′.
The company in 2007 has launched a line of accessories. Thus completing the wardrobe look with belts, wallets, bags and knitwear. On the retail front, the company plans to expand its EBOs to 100 by December 2010.
For more information, please contact:
Ishita Das (Associate) (M) 9892233927