Singapore’s business events sector continues to forge ahead with a momentum of growth. Bolstered by its strong business fundamentals and initiatives to build a vibrant ecosystem of business events, Singapore has successfully clinched a good number of association meetings over the next few years.
— With Singapore’s economy turning the corner and the global economy showing signs of a rebound, the business events sector isin good stead to capitalise on emerging business opportunities.
Commenting on the resilience of Singapore’s business events sector, Ms Melissa Ow, AssistantChief Executive, Business Travel and MICE Group, Singapore Tourism Board (STB) said: “Allvital signs are pointing towards the return of business confidence in the Singapore businessevents sector, fuelled by the dynamic developments taking place within the tourism landscape. Leveraging on our sterling track record and sound business fundamentals, Singapore hassecured a robust pipeline of business events, including key international association meetings,in the coming years.
“Working closely with partners in the medical profession, the Singapore Exhibition andConvention Bureau (SECB), a group of the STB, put forth competitive bids and secured anumber of major business events within the biomedical sciences and medical cluster.
- The International Conference on Emergency Medicine (ICEM) in 2010
- The International Congress on Aviation and Space Medicine in 2010
- The third World Congress of the International Academy of Oral Oncology (IAOO) in2011
- The 15th World Conference on Tobacco or Health (WCTOH) in 2012
- The World Congress on Cardiac Pacing and Electrophysiology 20152
With an estimated total attendance of over 7,000 participants, these association meetings willentrench Singapore’s status as Asia’s leading medical and intellectual exchange hub whereinfluential opinion leaders gather.
“Singapore’s bid for the 2012 World Conference on Tobacco or Health (WCTOH) showed a level ofprofessionalism and dedication which impressed our selection committee. The team understood ourneeds, demonstrated a significant collaboration with the host organization and the chosen venue,and managed to gather the support of many local constituencies. The style and manner which theSECB and all the bidding partners approached this process gave us confidence about the level ofservice and attention that we could expect,” said Mr Laurence Verhagen, Head of Conference & Meetings of the International Union Against Cancer (UICC), which is responsible for the WCTOH bid process.
Other significant association conferences secured by Singapore and scheduled to take place in thenext few years include the following:- The International Council for Commercial Arbitration (ICCA) Conference 2012, which willdebut with a distinguished delegate audience comprising top international lawyers, judgesand arbitrators, providing an opportunity for Singapore to showcase its achievements incommercial arbitration.
- The 13th Conference of the Associated Research Centers for Urban Underground Space2012 which provides a forum for experts to discuss opportunities and challenges in the useof underground spaces in cities.
- The 15th Asian Chemical Congress 2013 which will bring together established scientists forinformation exchange and education.
- The 16th Baptist Youth World Conference 2013 which will welcome 6,000 young adults toSingapore, representing the largest-ever international gathering of Baptist youths.
Singapore’s business travel and MICE (meetings, incentives, conventions and exhibitions) sector isa key tourism driver for Singapore. In 2008, amidst a challenging global economic climate,Singapore’s business travel sector set a new record with 3 million business and MICE visitors andnearly $6 billion in tourism receipts.
Singapore officially emerged from the recession last week, with the Ministry of Trade and Industry(MTI) announcing a gross domestic product (GDP) expansion for the second straight quarter in thethree months to September. MTI has upgraded its 2010 economic forecast for Singapore tobetween 3 per cent and 5 per cent GDP growth. Going forward, the STB expects this positive trendto continue.
“As we move into 2010, and a climate of economic recovery, the STB will continue to work closelywith our industry partners to meet business event organisers’ evolving needs, explore new businessleads and strengthen our international marketing and channel development efforts.” Ms Ow added.
STB’s senior management, including Chief Executive, Ms Aw Kah Peng, Ms Ow and the RegionalDirector of Europe, Mr Oliver Chong, took this message to seven cities in Europe, including London,Frankfurt and Geneva, Vienna and Paris through a multi-city MICE Roadshow over the past twoweeks. Through meetings and networking sessions with over 400 business events trade partnersand intermediaries, and key decision-makers from international associations, the roadshow wasorganised to raise awareness of Singapore as a premier destination for business events and aspringboard to tap on the burgeoning economic growth of the Asia-Pacific region.
Key intermediaries and industry associations that the STB senior management had met valued theopportunity to network with them, and industry peers and partners, and to receive updates onSingapore’s business events sector. Some, like the International Air Transport Association (IATA),have set up their regional base in Singapore and look forward to staging more events in the city state.
“IATA has been operating in Singapore since 1969. We held our Annual General Meeting inSingapore in 2004 and we are working with the Singapore Airshow, Ministry of Transport and CivilAviation Authority of Singapore to organise the Aviation Summit in February 2010. With ourextensive experience doing business in Singapore, it is our opinion that the accommodationavailable is at very competitive prices, the meeting and conference facilities are extensive and ofthe highest standards, and the corporate entertainment and cuisine can cater to every taste,” saidMs Elena Ciuperceanu, Manager Passenger Services, UK & Ireland.
Source: Press release distribution via India PRwire
Notes to Editor
The Singapore Exhibition and Convention Bureau (SECB), a group of the Singapore Tourism Board(STB), is the lead government agency for the business events sector in Singapore. Its mission is tochampion business travel and business events as key drivers of the tourism sector and enablers forcluster growth in Singapore. It also assists business event organisers, corporations and associations by providing comprehensive and impartial information on Singapore’s MICE facilities, incentive venues and industry partners. The SECB is a member of the BestCities Global Alliance, the world’sfirst and only convention bureau alliance with eight partners in five continents.
For more information, please contact:
Nimisha (Asst. Mgr, MICE Singapore Tourism Board)