Seattle-based tannenboing™ launches a new product, a modern sustainable Christmas tree as an alternative to PVC artificial Christmas trees
SEATTLE, WA — November 21, 2009 — Michele Weingeist, a Seattle resident, has created a modern, spiral Christmas tree for the holiday season. Made from recycled and recyclable aluminum, tannenboing is Weingeist’s solution for a fresh, hip take on an old tradition.
“Like many people, artificial Christmas trees, made of PVC (polyvinyl chloride) and shipped over from China, don’t appeal to my aesthetic or my ethics. I wanted a modern, sustainable alternative and I couldn’t find what I was looking for on the market. So I set about creating a modern, spiral tree for myself. As I started work on the aluminum tree, people loved it and it grew from being just a spiral Christmas tree for myself, to tannenboing for the public.” said Weingeist. “tannenboing trees are made in Seattle, WA. They are sculptural, contemporary and reusable.”
With room for over 200 ornaments or display items, tannenboing makes a statement in the home, office, or store window. When expanded, the aluminum spiral tree is over 6 feet tall and 4 feet wide at the base, and weighs 20 pounds. tannenboing packs flat in a reusable box making for easy, space-efficient storage when not in use. Made in the USA, tannenboing’s beautiful, sleek lines are crafted from recycled and recyclable aluminum. Each aluminum tree is hand finished by a skilled blacksmith, and is a true work of art.
This year, tannenboing will offer 100 signed and number “first edition” aluminum, spiral Christmas trees for a retail price of $795. tannenboing can be purchased in Seattle, WA at Square Room in Capital Hill, One Earth One Design in North Seattle or online at www.tannenboing.com.
For years, Weingeist searched for an elegant, modern Christmas tree with no luck. Finally, she set out to make her own, encouraged along the way by people’s enthusiasm for the aluminum Christmas tree, she turned her idea into a business. It was important to her that the work be done in the USA in order to keep jobs here and to reduce the carbon footprint of the tree. She is thrilled that almost all of the work has taken place within a 30-mile radius of her office. Now, after working for nearly two years with an industrial designer, a mechanical engineer, several blacksmiths and metal fabricators – the modern, spiral Christmas tree, tannenboing, has sprung to life.
About the creator:
Michele Weingeist is a former .com executive, (Vice President of Product Development at AdRelevance, now Nielsen NetRatings). tannenboing marks her return to business after three years off to be home with her daughter. She lives in Seattle, Washington with her husband and daughter.