Science has long known that the majority of male pattern baldness is caused by a combination of genetics and the effects of DHT. DHT, also known by its chemical name Dihydrotestosterone, is a byproduct of our own male hormone testosterone. A naturally-occurring enzyme called 5 alpha-reductase (5AR) binds with testosterone and mutates it into DHT. DHT is a virulent hormonal byproduct that attacks genetically susceptible hair follicles, resulting in hair loss in men. Since the mechanism by which DHT acts on hair is fairly well understood, it would seem that blocking DHT would be a straightforward solution. Unfortunately, blocking DHT is only one step in the battle against male hair loss.
In order to truly block DHT from causing hair loss, one of two general approaches to DHT-blocking must be taken.
1. Blocking DHT from attaching to androgen receptors in the hair follicle to prevent it from killing off the hair follicle.
2. Block the transformation of testosterone into DHT in the first place.
Many prescription hair loss medications focus on only the first option, blocking the receptor cells of the hair follicle so that DHT cannot bind to the hair follicle. While this can reduce the rate of hair loss, a more effective methodology would include blocking the chemical process that changes testosterone into DHT, without reducing or effecting testosterone levels, as some medications do. A dual approach to blocking DHT tends to be more effective than hair loss solutions that only focus on one component of the DHT problem.
Procerin is an all-natural supplement for male hair loss that combines a topical foam with a nutritional supplement to provide a two-part approach to stopping hair loss, without the usage of medication. For more information about the Procerin DHT-blocking system, visit their manufacturer’s website at http://www.Procerin.com
Advanced Hair Studio statement following ASA overruling of their initial findings
In response to the ASA Council overturning its ‘not up held’ adjudication on an Advanced Hair Studio advertisement, Carl Howell, founder and chairman said:
“As the world’s largest international Hair Restoration Company founded in Australia, it is extremely frustrating conducting business in the UK when your advertising is approved by the local authorities, only to have them change their minds years later for no logical reason.”
“The UK Government and Advertising Authorities should look at the business model here in Australia when it comes to advertising practise as the best way to handle these approval issues.”
“It is frustrating, if not baffling, when you have followed the advice of CAP (Committee of Advertising Practice) and the ASA to get a result like this. We ensured that that particular advertisement met the code of compliance and received approval to advertise. Our advert was also approved by the ASA in its first adjudication.”
“This process, initiated by one unidentified complainant, has taken over two years to resolve and the initial decision in our favour was overturned without any further arguments presented against us.”
“We were even upheld for using a word to describe a product that CAP also used on its own website. This ruling by the ASA is all a matter of semantics over the words ‘approved’, ‘cleared’ or alternatively’.”
“What is not in doubt is that the US Food and Drug Administration recognise that the laser device we use in our AHS-FP programme stimulates hair growth in men suffering from male pattern baldness.”
“This is not the first time that our advertisement has been approved, only to be ruled against by the same body later. What is an advertiser to do?”
“Regardless, we will continue to consult with CAP and the ASA as Advanced Hair Studio’s programmes and procedures provide a range of very successful solutions for people suffering from hair loss. Our business has been running for over 35 years and we have hundreds of thousands of satisfied clients worldwide.” www.advancedhairstudio.com.au
For all media contact in relation to this article please call Mr Richard Jabara on 61 418 319 067.