MiD DAY Website focuses on High Engagement Quotient for the Young Urban Mobile Professionals across India
— India’s leading Afternooner, MiD DAY has clearly decided to focus on digital in a big way. A mega 360 degree campaign (Print, Radio, Digital, Outdoor & OOH) was launched in Oct 09, to add to the visibility of the site.
The company has also adopted a unique property to gain popularity and numbers for its website – “Live Chats with Celebs on mid-day.com”. So far, the website has already conducted Live Chats with bollywood celebrities like Ranbir Kapoor, Bipasha Basu, Priyanka Chopra, Shahid Kapoor, Ajay Devgn, Fardeen Khan & Mugda Godse. With many more celebrity chats on the anvil, it truly demonstrates the strong bond that the bollywood fraternity & MiD DAY share.
This high-engagement activity not only helps mid-day.com to connect more strongly with its users but also establishes its positioning of, “Make Work Fun. Take an Entertaining Newsbreak” amongst the minds of its users. This activity has also become a regular revenue generating model for mid-day.com.
In the recent past mid-day.com has also organised Live Chats with Experts such as the one with Dr Jalil Parker of Lilavati Hospital. This chat was primarily organised to break and clear all myths about Swine Flu. This initiative on part of mid-day.com helped clear many doubts and was very well received amongst its audience. Live Chats with Experts will become an on-going property as expert chats with Doctors, Lawyers, Fashion Designers, Stylists & Others are being scheduled
The famous relationship expert and agony aunt of India “Dear Diana” too chats live on mid-day.com every Monday to Friday at 4 pm.
Live Chat with Celebs on mid-day.com, is only a lead strategy to get people to log-onto the website. Once there, MiD DAY Quick Fun Section promises to keep the webbers entertained and hooked-on. This section includes Fun Online Games, Radio One’s Ghanta Singh pranks, Horoscopes, MiD DAY Mates, Crosswords and much more.
Bollywood and Hollywood News & Gossip will continue to entertain and engage these young working professionals as usual.
Says Manajit Ghoshal, MD & CEO MiD DAY Infomedia Limited “MiD DAY’s brand promise is to inform and entertain young professionals through the day. The internet platform today is the preferred medium of choice of these ‘Pro’s on the Go’. The idea behind such an engagement activity is to introduce these professionals to the ‘thrilling’ world of mid-day.com.”
He adds “All of us want to have a personal interaction with Stars. With meets & greets organised by various brands, there is very little or no interaction possible. Live Chat with Celebs bridges the gap for MiD DAY’s readers and webbers to connect and chat with their favourite stars”
Says Nirvan Biswas, Digital Business Head, MiD DAY Infomedia Limited “MiD DAY as a brand is very well known to deliver entertaining and fun news breaks throughout the day. Bollywood fraternity & MiD DAY have a strong partnership going and this is evident by joint efforts on some key path breaking innovations & on-ground solutions in the recent past. As it is logical for any company to play on its strength, we are no different!”
In keeping with its high spice quotient, mid-day.com promises to launch many more exciting and sizzling properties in the near future.
Source: Press release distribution via India PRwire
Notes to Editor
About MiD DAY:
MiD DAY is the flagship brand of MiD DAY Multimedia Ltd., a company listed on the stock exchange. India’s No.1 afternooner and the only one of its kind, MiD DAY has been the quintessential mid-work break the YUMPI* takes in the middle of the day.
The company has an established presence in the multimedia space, with its web version, www.mid-day.com with presently over 10 million page views per month as well as MiD DAY news feeds on cell phones which have over 2 lakh subscribers across the country. These initiatives ensure that the YUMPI has access to the MiD DAY experience at anytime during the day and at anyplace as well.
Over the last couple of years, the newspaper has been on a mission to up its engagement quotient with the YUMPI. Whether it is local news, career guidance, dream homes, a look at what’s on in the city or tips on style at work, MiD DAY‘s sections have it all, alongside staple news and amusers like comics and crosswords, all presented in a YUMPI friendly way to include a colour coded navigation system, lots of visuals, and an entertaining tone in reporting.
To add to the dynamic product delivery through content, MiD DAY has also been creating a unique experience for its readers and clients through globally awarded marketing initiatives. The Impact Covers and promotional activities like the MiD DAY Bollywood Lunch Contest, MiD DAY Happy Hours @ Work, MiD DAY Media Nights and the MiD DAY Corporate Cricket League have won top honours across International Award functions such as INMA, IFRA Cross Media Awards & Asia Multimedia Publishing Awards.
MiD DAY is available in Mumbai, Delhi, Bangalore and Pune
*YUMPI – Young Urban Mobile Professionals across India
For more information, please contact:
- Mohit Sainani
- Sr. manager Marketing