Uninor today announced the launch of its global GSM service in Orissa taking its footprint to 8 circles pan-India. The Uninor GSM service is now available in the 9 states of Orissa, Uttarakhand, Uttar Pradesh, Bihar, Jharkhand, Tamil Nadu, Kerala, Karnataka and Andhra Pradesh.
With its own network in 9 of the largest states in India and pan-India roaming already tied up, Uninor customers will be on a national mobile network from day one.
“With Orissa, we complete the Blue Arc – the Uninor footprint that now sweeps seamlessly through North, East and Southern India covering India’s largest states. This also marks the completion of the first phase of our launch activities,” said Stein-Erik Vellan, Managing Director, Unitech Wireless. “While our launch project now shifts to the second phase, the main focus now is on gaining shares where we have launched. On that, we have already scored some significant gains.”
In Orissa itself, Uninor has achieved a launch day presence at over 13,762 points of sale ready for customers. This means a Uninor connection is available to customers right next doors. At a supermarket, a kirana shop, a chemist, a corner mobile outlet or a full service exclusive Uninor shop; definitely at many more places in Orissa and much closer than that of any other operator on launch day.
“The closest to the customer at launch was one of our key goals. It is our ambition to stay the closest to our customers – from how close we are available to the quality of our service and customer support and product and pricing that creates value for individual customers,” said Akash Das, EVP, Orissa for Uninor.
With the launch in Orissa, and further strengthening of its distribution in other states, the Uninor service is now available across 2,25,000 points of sale nationwide with over 60 exclusive Uninor shops ready for service
“Today we mark the entry into an important market, one that adds substantially to an already significant footprint. I am delighted with the pace Uninor has set in India. The Telenor Group stands firmly committed to support this operation as it grows to become a preferred mobile operator in India,” said Sigve Brekke, Executive Vice President and Head of the Telenor Asia operations.
“Uninor is on a roll. Today’s launch in Orissa, within days of a massive pan-India launch, is both a proof of capability and a sign of imminent success. I am confident of this operation’s ability to stay with the momentum as it transitions from launch towards establishing preference with its customers in India,” said Sanjay Chandra, Managing Director, Unitech Ltd.
People more than numbers
“Ab mera number hai” or “My time is now” is the voice of the Uninor customer – a young individual eager to succeed. Our tagline isn’t our directive to the customer. We will not sell dreams or tell our customers what to do. They know what they want, and we are here to help them fulfil these ambitions.
Uninor will not employ big celebrity brand ambassadors, but do this differently from others. The Uninor hero will be every single young achiever making it on their own grit.
Network – fresh and brand new
Uninor’s network is brand new with the most modern equipment and the very latest IT systems. It’s a congestion free network powered by the latest technology anyone can deploy today. For customers, this will mean superior voice quality, lower call drops, maximum first attempt dials and a much better experience overall on our network.
Value for money
Uninor launches its service in Orissa with two price plans – a base plan called talklonger@29p and a subscription plan called callmore@29p
Talklonger@29p is designed for customers who make longer calls. The plan offers customers local calls at 29 paise per minute and STD calls at 49 paise per minute, with a call set up fee of 39 paise thats charged only once when a call is activated. Customers can now make calls at the lowest per minute local call rates in the market only on talkmore@29.
Callmore@29p, is designed for customers who call more often by offering the lowest per minute local call rates in the market. The plan offers local calls at 29 paise per minute and STD calls at 49 paise per minute, with a daily rental of Rs. 2.00.
“If your calls are longer than 100 seconds, you cannot get better value than on Uninor. If you make multiple calls of shorter durations in a day, Uninor offers the best value,” said Stein-Erik Vellan. ” We will not blindly copy the per-second norm which we believe is much more expensive than it appears for most users. We recognise individual customers and create value for them because one size doesn’t fit all. For the majority of us who use a phone for conversation, and not one-word exchanges, no other plan in the market today can beat Uninor,” he added.
As a long term player, Uninor’s proposition to the customer will go well beyond pricing. The quality of service, quality of customer support, easier access to our service and an overall experience that is better than what a customer experiences today will create long lasting differentiation.
“While we will certainly be competitive on delivering value for money, we believe competition must not only be on pricing. While listening closely to our customer’s wishes, our long term focus will be on quality. And we’re in this business for the long haul,” added Vellan.