Reliance Footprint enhances focus on kids segment; Augments kids portfolio with new designs to present a colourful, exciting and comfortable range for the tender feet
— Reliance Footprint, the footwear specialty store of Reliance Retail today announced its association with Gini & Jony, the leading kids wear brand in India to introduce the Levi’s & Puma kids footwear range at its stores across the country. Gini & Jony are the exclusive retail collaborators in the country for these two brands of kids range and will leverage the substantial and ever growing network of Reliance Footprint to present an exciting, fascinating and comfortable world for the tender feet. Currently the new brands Levi’s and Puma Kids footwear are available at all Reliance Footprint outlets in Bangalore, Chennai, Hyderabad and Kochi and will soon find their way to more Reliance Footprint Outlets in other cities.
With the growing needs of the brand conscious kids of today, Reliance Footprint has struck the right chord in creating the perfect shopping destination for its little customers. With these new brands, Reliance Footprint presents a bright new vista and brings forth a new dimension with regards to world class footwear in the kids’ category. In addition to Levi’s & Puma kids range, Reliance Footprint has also introduced several new stylish footwear for kids in the recent past with the aim of tapping the rapidly growing category this quarter.
Commenting on the launch, Mr. Gopalakrishnan Sankar, Chief Executive of Reliance Footprint, said, “This is a significant partnership for us since Gini & Jony has chosen us as their initial retail partners for the launch of Levi’s & Puma kids footwear in the country. The addition of these brands to our kids’ portfolio helps us to present the tender feet with additional fashion choice to meet the evolving needs of this segment. At Reliance Footprint we bring the best of the brands from various parts of the world including many from Reliance’s own collection, all under one roof, thereby, delivering fantastic choice and quality for the consumers. We are confident that the Levi’s & Puma kids range, with a marked difference in their styling, will appeal to the fashion needs of the kids this season and help us to add more value to this segment.”
Added, Mr. Anil Lakhani, Director, Gini & Jony, “Gini & Jony’s 30 years of experience in serving kids with best of fashion has helped us to know, understand and fulfill the ever changing and dynamic needs of our consumers. By introducing Levi`s & Puma footwear for Indian kids, Gini & Jony adds strength to its offering basket. Reliance Footprints’ focused reach and our strategic tie-up with them would help us reach consumers with international range of footwear in the Indian market.”
The Levi’s & Puma kidswear range has been introduced for the new generation kids who go beyond the obvious. It reflects their style, attitude and unique personal identities. The new collection from Levi’s & Puma is available in multiple variants at unbeatable prices. Levi’s comprises an enviable set of leather shoes, synthetic sandals and slippers while Puma offers sports and lifestyle footwear for kids between 4 to 14 years of age. Levi’s comprises an enviable set of leather & canvas shoes, synthetic sandals and flip flops (slippers) while Puma offers sports and lifestyle footwear for kids between 3 to 14 years of age.
Source: Press release distribution via India PRwire
Notes to Editor
About Puma Kids range:
PUMA is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion. PUMA’s unique industry perspective delivers the unexpected in sport lifestyle footwear, apparel and accessories, through technical innovation and revolutionary design.
Sport lifestyle brand PUMA AG has exclusive retail collaboration with Gini and Jony to launch PUMA Kidswear in India. One of India’s top Kidswear retailers Gini and Jony now retail PUMA Kidswear across their substantial distribution and retail network in the country.
The range consists of apparel, footwear and accessories for kids aged 6 to 14 years. The PUMA kid’s collection for Autumn / Winter 2009 is a well-rounded, 360 degree from mid to premium range.
About Gini & Jony:
§ Brand History – Gini & Jony Ltd. was founded by the Lakhani brothers in 1980. Over 30 years, the company has emerged as a brand with a strong identity, progressive management and dynamic growth. We manufacture , distribute and retail merchandise for Kids in the age group from 0years to 16 years. Gini & Jony a flagship brand of the company enjoys top of mind recall. We have strong brands to offer from our portfolio, both in-house and those from International alliances.
§ One of such strong alliance is Puma & Levi`s and we are extremely optimistic with our tie-up. With our extensive reach and 30 years of experience in Kids wear clubbed with high aspiration of Levi`s & PUMA brand providing world class quality and collection, Kid`s would find best of products found internationally.
§ Most brands in the Indian market cater to either sports or lifestyle requirement for Kid`s. But our tie-up would enable us to overcome this market gap and provide a range of world class collection of footwear for Kids.
About Reliance Retail Limited
Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited opened its first retail store in November 2006 and today operates more than 900 stores in over 85 cities, spanning 14 states with over 4.2 million sq ft of trading space. RRL is a multi-format retailer that operates Reliance Fresh – a neighborhood store concept, Reliance Digital – a consumer durables and information technology concept, Reliance Mart – a hyper market concept, Reliance Trends – an apparel specialty concept, Reliance Wellness – a health, wellness & beauty concept , iStore by Reliance Digital- an Apple specialty store concept, Reliance Footprint -a footwear concept, Reliance Jewels – a jewellery concept, Reliance Time-Out- a books, music & entertainment concept, Reliance Super- a Minimart concept, Reliance Living Homeware – a household utilities specialty store concept, Reliance Living Furnishings-a specialty store concept for home furnishings, Reliance Living Furniture-a home office furniture specialty concept, Reliance Home Kitchen- a kitchen’s solution specialty store concept, Reliance AutoZone – an automotive specialty concept and Vision Express-an optical specialty store concept.
About Reliance Industries Limited
Reliance Industries Limited (RIL) is India’s largest private sector company on all major financial parameters with a turnover of Rs. 1,46,328 crore (US$ 28.85 billion), cash profit of Rs 22,365 crore (US$ 4.41 billion), net profit (excluding exceptional income) of Rs. 15,637 crore (US$ 3.02 billion) and net worth of Rs 126,373 crore (US$ 24.92 billion) as of March 31, 2009.
RIL is the first private sector company from India to feature in the Fortune Global 500 list of ‘World’s Largest Corporations’ and ranks 117th amongst the world’s Top 200 companies in terms of profits. RIL ranks 75th in the Financial Times FT Global 500 list of the world’s largest companies. RIL is rated as the 15th ‘Most Innovative Company’ in the World in a survey conducted by the US financial publication-Business Week in collaboration with the Boston Consulting Group.
For more information, please contact: