The GLM rankings were also the first to include specialty schools, such as Art, Business, Music and Engineering schools, as well as online universities.
In the University category, there appeared to be a ‘flight to quality’ with the consumer perception of quality being the price-sensitive ‘public ivies’ and technology-centered schools, epitomized by the University of Michigan moving up three places to the top spot. Harvard saw a decline in Media Buzz citations of some 20%, perhaps reflecting its endowment taking an $11 billion hit including some $1.8 billion from the general fund.
Other major movers include MIT jumping from No. 16 to No. 2 affirmed the technology trend, North Carolina, another public ivy, moved into the Top Ten, with California
—Berkeley moving from No.10 to No. 6.
In the College category, Wellesley overtook Colorado College, Williams and Amherst to claim the No. 1 position, a first for a women’s college. Pomona College, one of California’s Claremont Colleges re-emerged in the Top Ten, and Eugene Lang College of New School University debuted at a very strong No.
Overall the College Media Buzz was generally up in contrast to that of the private schools on the Universities list.
“This year we’ve witnessed the impact the Global Financial Restructuring has had upon the US higher education system. On the University level there has been a small but dramatic reordering of the hierarchy, which has remained virtually unshaken for many years,” said Paul JJ Payack, President and Chief Word Analyst at GLM. “However, Liberal arts colleges, the public ivies, and engineering-focused schools appear to have held onto, or actually increased their brand equity.
Since TrendTopper MediaBuzz ranks overall media awareness and strength of a school’s ‘brand’ or reputation, the Global Language Monitor included specialty schools, such as Art, Business, Design, Music and Engineering schools, as well as online universities. All these were included in the College category with the exception of the online university, which was assigned to the University category.
The Top Specialty schools listed in their categories as well as overall rank are listed below.
– The Top Business school was Babson College was the Top Business ( 67 overall, college ).
– The Top Art and Design schools were Rhode Island School of Design ( RISD ) ( 27 overall, college ), Pratt Institute ( 28 overall, college ), and the School of the Art Institute of Chicago ( 47 overall, college ).
– The Top Engineering school was The Cooper Union ( 38 overall, college ).
– The Top Music Schools were the Julliard School ( 50 overall, college ), the New England Conservatory of Music ( 96 overall, college ), and Berklee College ( 99 overall, college ).
– The Top Online University was the University of Phoenix, USA ( 37 overall, university ).
– The Top Christian was Wheaton College, IL ( 16 overall, college ),
– The Top Military Academies were the United States Naval Academy ( 20 overall, college ), the United States Military Academy ( 48 overall, college ) and the United States Air Force Academy ( 61 overall, college ).
The Top Twenty-five Universities are listed here.
1. University of Michigan—Ann Arbor, MI
2. MIT, MA
3. Harvard University, MA
4. Columbia University, NY
5. University of Chicago, IL
6. University of California—Berkeley, CA
7. University of Wisconsin—Madison , WI
8. Stanford University, CA
9. University of North Carolina NC
10. Cornell University, NY
11. Yale University, CT
12. Princeton University, NJ
13. University of Pennsylvania, PA
14. UCLA, CA
15. University of Washington, WA
16. University of Minnesota, MN
17. New York University, NY
18. University of Calif.—San Diego, CA
19. Johns Hopkins University, MD
20. Ohio State University—Columbus, OH
21. University of Virginia, VA
22. U. of California, Davis, CA
23. Georgia Institute of Technology, GA
24. Duke University, NC
25. Boston University, MA
The Top Twenty-five Colleges are listed here.
1. Wellesley College, MA
2. Williams College, MA
3. Colorado College, CO
4. Oberlin College, OH
5. Amherst College, MA
6. Pomona College, CA
7. Middlebury College, VT
8. Union College, NY
9. Eugene Lang College, NY
10. University of Richmond, VA
11. Vassar College, NY
12. Bowdoin College, ME
13. Bryn Mawr College, PA
14. Connecticut College, CT
15. Bucknell University, PA
16. Wheaton College IL
17. Hamilton College, NY
18. Barnard College, NY
19. Dickinson College, PA
20. United States Naval Academy, MD
21. Washington & Lee University, VA
22. Colgate University, NY
23. Carleton College, MN
24. Bates College, ME
25. Willamette University, OR
The Top 200 Colleges and Universities were also ranked by Media Momentum, defined as largest change in Media Buzz from the end of 2008, and the largest change in media citations in the previous 90 days. The analysis was completed on November 1, 2009
The complete report is available for download from GLM’s site.
The report includes:
125 Top Universities
100 Top Colleges
Change in the rankings over time
The PQI Index number for each school to better understand relative rankings
Ranking by Momentum ( Yearly and 90-day snapshots )
Rankings by State
GLM used its proprietary Predictive Quantities Indicator ( PQI ) software for the TrendTopper MediaBuzz Analysis. GLM used the Carnegie Foundation for the Advancement of Teachings classifications as the basis to distinguish between Universities and Liberal Arts Colleges. The schools were ranked in late October, with the last day of 2008 as the base, with two interim snapshots in 2009.
The Global Language Monitor provides the TrendTopper Reputation Management Service that helps institutions differentiate themselves among their competitors. For more information, go to www.TrendTopper.com.
About the Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.
English has become the first truly global language with some 1.53 billion speakers as a first, second or auxiliary language. Paul JJ Payack examines its impact on the world economy, culture and society in A Million Words and Counting ( Citadel Press, New York, 2009 ).
For more information, call 1.925.367.7557, send email to [email protected], or visit www.LanguageMonitor.com.
Source: Media Newswire