Chairman Jonney Shih Unveils Full Spectrum of Innovations for Today’s Digital Person, Home and Office
— ASUS chairman Jonney Shih unveiled the company’s latest innovations, including stunning collaborations with two of the world’s most celebrated designers: the ASUS NX90 notebook by David Lewis and the Eee PC™ Seashell Karim Rashid Collection. Mr. Shih also revealed three concept devices inspired by Waveface, ASUS’ context-based vision of digital life. These devices are designed around mobility and the cloud, and reflect the “see only what you need, when you need it” principle that governs Waveface. In further testament to ASUS’ strength in innovation, five of its products were awarded with CES 2010 Innovations Design and Engineering Awards. These products include the MATRIX GTX285/HTDI/1GD3 graphics card, Disney Netpal™ by ASUS (Eee PC™ MK90H), MS246H LCD monitor, RT-N16 router and Videophone Touch AiGuru SV1T.
Elevating Innovation into an Art Form:
ASUS NX90 Notebook, Audio by Bang & Olufsen ICEpowerR : A Duet of Style and Sonority
Atelier craftsmanship and cutting-edge technology seamlessly meld together in the luxurious ASUS NX90 notebook. Designed by award-winning designer David Lewis, the NX90 is a study in sublime contrasts, featuring a polished aluminum exterior and palm rest that match beautifully to the matte-black keyboard and dual touchpads. Two speakers featuring ICEpowerR audio system design flank a display reminiscent of high-end consumer flat screen televisions. Exclusive Sonic Focus technology helps to ensure that all audio is reproduced as flawlessly as possible. The NX90 also offers a unique way to interact with the system, in the form of dual touch pads. These work in concert with the Rotation Desktop software to provide users with an intuitive DJ-like control.
Eee PC™ Seashell Karim Rashid Collection: Making Waves!
The Eee PC™ Seashell Karim Rashid Collection is the realization of Karim’s vision of computing-one that is more sensual, more human, and ultimately more hip. Karim’s inspired touch is evident in every inch of these ultra slim and light netbooks, from the fluid waves of the exterior design to the advanced soft-to-the-touch materials that will redefine how people perceive netbooks. The stylish Hot Pink and Coffee Brown colors make a fashion statement that will please even the most discriminating users.
ASUS ROG G73Jh: The Gamer’s Notebook
Developed in response to gamers’ demand for a technically-advanced mobile gaming machine, the ROG G73Jh looks as good on the desktop as it does on the go. At its heart lies the latest Intel® Core™ i7 processor, DirectX 11 capable ATI Radeon™ HD5870 graphics, up to 8GB of DDR3 system memory, 8-channel HD audio with EAX 4.0 compatibility, on-the-fly overclocking, ambient lighting, and 1TB of storage space for incredible gaming and multitasking performance.
ASUS’ momentum in innovation does not stop at advanced product development and design. On the technology front, ASUS is the first company to phase in USB 3.0 into its motherboard and notebook product line-ups. ASUS has also continued innovating in the area of environmental sustainability, introducing the Bamboo U33Jt, a new notebook clad in environmentally friendly bamboo. Produced using an improved In Mold Layer (IML) manufacturing process, each Bamboo U33Jt notebook bears its own distinctive, natural patterning that provides individuality in a green-inspired product.
ASUS Wins Five CES 2010 Innovations Design and Engineering Awards
A preeminent panel of independent industrial designers, engineers and members of the trade press has selected the following ASUS products as Innovations Design and Engineering Awards honorees:
ASUS MATRIX GTX285/HTDI/1GD3 Graphics Card
The MATRIX GTX285/HTDI/1GD3 is a custom-designed graphics card that perfectly integrates hardware and software to deliver a 14% increase in performance and 12% more cooling efficiency. The card also features the innovative iTracker2, a utility which offers exclusive memory-timing tuning and a VBIOS recovery application that provides gamers with advanced control over the graphics card.
Disney Netpal™ by ASUS (Eee PC™ MK90H)
For the Disney Netpal™ by ASUS (Eee PC™ MK90H), ASUS engineers have combined advances in technology and industrial design to deliver a kids-friendly product featuring software that makes learning easy, a web-safe parental control system, and fun games.
ASUS Ultra-slim Designo MS246H LCD Monitor
The 16.5mm sleek geometric design of the MS246H combines straight lines and elegant curves while integrating leading-edge specs such as Full HD 1080p resolution, 2ms gray-to-gray response time, 50,000:1 contrast ratio and a unique ring stand with Ergo-Fit technology for easy tilt-adjustment.
ASUS RT-N16 Wireless Router
The RT-N16 is a high performance Gigabit Router compatible with IEEE 802.11n, which adopts MIMO (Multiple Input Multiple Output) technology to provide up to 300Mbps WLAN throughput in an easy-to-configure product.
ASUS Videophone Touch AiGuru SV1T
The AiGuru SV1T is the first videophone to feature a large 7″ touchscreen, greatly speeding up character input and making the user’s video call a significantly more intuitive and fun experience.
These products will be showcased at a special display during CES 2010.
Advanced Projects: Showcasing the Technologies of Tomorrow, Today!
ASUS strives each year to realize the technologies of tomorrow through advanced projects. These advanced projects embrace the thousands of creative ideas from our passionate users and turn these needs into the dreams of tomorrow. A source of feedback is WePC.com, a community dialog established last year in collaboration with Intel to initiate future dream PC concepts. Through WePC.com, ASUS is able have a constant pulse on the needs and desires of consumers, enabling it to tailor the advanced projects of tomorrow.
This year’s advanced project is Waveface, ASUS’ context-based vision of the new digital life. ASUS believes that the future of information technology will be rooted strongly in mobility, with the cloud at its heart. By embedding multiple sensors in products, virtually every element in the user’s environment-and, indeed, even the user’s own physiology and emotional state-can be sources of rich data that can be leveraged to deliver the right information and services, at the right time.
Three Waveface concept products will be on show at CES 2010:
The Waveface Casa is a large widescreen display that acts as both entertainment center and internet portal. When not in use, a flexible, decorative cover obscures most of the screen, only exposing small areas that display contextually-relevant information.
Equipped with a touch-sensitive screen and backed by a soft, flexible material, the Waveface Light is an interface to the cloud that can be used in a conventional screen-keyboard configuration or as a flat, single-screen tablet.
A highly-portable device that can be strapped to one’s wrist, the Waveface Ultra provides anywhere, anytime access to information and services. Its display can be snapped flat to enlarge the viewing area.
Source: Press release distribution via India PRwire
Notes to Editor
ASUS is a leading company in the new digital era, with an extensive product portfolio that includes notebooks, netbooks, motherboards, graphics cards, displays, optical drives, desktop PCs, servers, wireless solutions, mobile phones and networking devices. Driven by innovation and committed to quality, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home, office and person. ASUS won 3,268 awards in 2009, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than ten thousand and a world-class R&D design team, the company’s revenue for 2008 was 8.1 billion U.S. dollars. ASUS ranks among BusinessWeek’s InfoTech 100, and has been on the listing for 12 consecutive years.
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Rohan Kadam (PR Specialist)