Amitabh Bachchan connects with listeners across India for the promotion of his film PAA releasing on Dec 4
BIG 92.7 FM, India’s No. 1 FM Station spread across 45 cities of the country treated listeners to the best aural experience possible on Tuesday morning, with none other than the legend ‘Amitabh Bachchan’ himself, in true Auro style! On a radio station for the first time ever, the actor promoted his forthcoming and much awaited film PAA with RJ’s Rani and Vrajesh Hirjee over a tet-a-tet which wouldn’t take much to convince anyone that the jocks were in conversation with a 13 year old.
AB Corp Ltd’s. presentation ‘PAA’ in association with Reliance BIG Pictures and produced by MAD Entertainment Ltd. is the most eagerly awaited film of recent times. As listeners across the 45 Stations lined up to speak with their favorite actor, the phone lines just wouldn’t stop ringing! To their pleasant surprise and amazement listeners were greeted with a voice of an amiable 13 year old on the other side of the line, many of them asking for Amitabh Bachchan, finding it hard to believe someone could sound so similar to a 13 year old.
The show was entertainment packed as RJ Rani was heard proposing to Auro – while he politely kept turning her down! Questions ranged from Auro’s likes and dislikes, his homework and bribing others into helping him get it done, his computer, his best friend – the monkey and much more. In fact if he was given the option of 3 things that he would ask of a genie- it would be his computer, chocolates and his monkey!
Adding to the excitement was Auro singing the movie song… once again, in a voice that couldn’t pass for one of over a 13 year old. The show was action entertainment packed with witty one liners coming in from Auro, giving listeners a complete aural treat!
Speaking on the occasion, the excited breakfast jock duo – RJ’s Rani and Vrajesh echoed, “To be able to interview the legend himself, live and in person, was more than a dream come true! To see him effortlessly transform from a 65 year old to that of Auro a 13 year old so convincingly is a never forgettable experience. In some places we were having a tough time convincing listeners too, who thought we were actually pulling a prank on them! In the end, we gifted Auro a bunch of things that he likes – chocolates and games and the look on his face was not a year older than that of a 13 year old! We wish the film all the success and our best wishes to the legend himself.”
One of the most awaited films of recent times ‘Paa’ has generated huge interest amongst film-goers. This bright and cheerful family entertainer directed by R. Balakrishnan will release worldwide on December 4, 2009. Other than the venerable Amitabh Bachchan and Abhishek Bachchan, Paa also stars Vidya Balan. The film has music by Ilaiyaraaja, lyrics by Swanand Kirkire and cinematography by PC Sreeram.
For more information on ‘Paa’ log onto www.paathefilm.com/www.bigpictures.co.in
Source: Press release distribution via India PRwire
Notes to Editor
About BIG 92.7 FM
BIG 92.7 FM, India’s No. 1 FM Station, since its first station launch in September 2006, has expanded at a phenomenal pace creating history by launching its 45 station network in 18 months, including an FM station in Singapore. Having completed its goal of a Pan Indian presence spanning 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the sub-continent, the brand is now looking towards expanding to more cities within the country as well as overseas. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Within a short span of time with distinctive content and innovative promotion, BIG 92.7 FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead.
For more information, please contact:
Debaleena Chakraborty (Associate Consultant)