To raise awareness and educate the masses about AIDS, Zee News has launched an awareness campaign around the World AIDS Day, supporting the AIDS victims by spreading the message `Pin on a Million Hopes’. The initiative behind this message is to urge viewers to make a small gesture and wear Red Ribbons on December 1st, and help in spreading awareness.
Through a series of informative and awareness programs on AIDS and HIV, Zee News will encourage audiences to share their views about AIDS and inspire people to come forward and fight this epidemic. To promote the gesture, all the anchors of Zee News are wearing Red Ribbons to spread the message all across the nation.
In this endevour, Zee News will be actively distributing Red Ribbons in various Advertising and Media Agencies, Corporate Houses in Delhi, Mumbai and other metros. The channel volunteers will also hand-out ribbons at DND Flyway, Gurgaon toll road and various popular malls in Delhi/NCR. The campaign would also reach out to masses at Fun Republic malls, Peninsula Park and Phoenix Mills in Mumbai and several food retail chains and lifestyle outlets.
Zee News has garnered enormous support from entire media fraternity & NGOs like Plan which will help spread the message. Being a 360 degree marketing campaign, the word would reach through Print, SMS, Radio and outdoor media activities.