Mahindra Stallio riders spread message of safety in unique pan India rally. The Mahindra Stallio Great Indian Ride, a unique pan India rally presented by Mahindra 2 Wheelers and www.indiabikers.com reached its grand finale in Nagpur today.
— The Mahindra Stallio Great Indian Ride, a unique pan India rally presented by Mahindra 2 Wheelers and www.indiabikers.com reached its grand finale in Nagpur today. The rally consisted of 20 bikers riding the Mahindra Stallio in an adrenaline charged journey across the length and breadth of India. En route, the convoy spread the message of safe riding as they passed through each destination.
The 20 bikers were divided into four teams consisting of five members each and covered a total distance of approx 24,000 km. The rally was flagged off from the four corners of India – Manali in the North, Goa in the West, Gangtok in the East and Kanyakumari in the South from November 22 – 25, 2010. Each team had a dedicated support crew accompanying it which provided necessary assistance.
On reaching Nagpur, the teams received a warm welcome, as they shared their experiences of riding the Stallio across India.
“By successfully completing the Mahindra Stallio Great Indian Ride, these bikers have proved that biking is about fun, camaraderie, shared experiences and above all, safety. Each of the bikers has shown a lot of grit as has the Stallio has shown a lot of endurance. On this journey the bikers have discovered that the Stallio is like a second soul mate for them. I would like to congratulate each and every one of them for successfully completing this challenging journey.” said Mr. Devendra Shinde, Vice President Marketing Mahindra Two Wheelers.
“En Route, the bikers have been visiting dealerships and meeting consumers. The bikers have covered over 300 dealerships in over 250 cities. They have been sharing the positive experiences they have had on this adventurous journey through different terrains and geographies.” said Mr. Sanjay Mittal, Vice President Sales & Customer Care, Mahindra Two Wheelers.
The Mahindra Stallio Great Indian Ride is an example of how digital and an on ground event can be successfully leveraged to reach to out one’s potential target consumers. Each team of bikers has been capturing its experiences through photos, videos, and blog posts uploaded on www.indiabikers.com on a daily basis. Videos of each leg of the journey can also be viewed on http://www.youtube.com/user/TheMahindraTurbo.
Participants were selected on the basis of an online ‘Dream Jobs’ contest announced a few months ago on www.indiabikers.com. The contest received an overwhelming response from bike enthusiasts across the country, with over 20,000 registrations. However, only 20 lucky winners (including two ladies) made it to the final list. Prior to the flag off, the bikers attended a Boot Camp in Pune from 15th to 18th November where they were briefed on safe riding practices and attended sessions on motorcycle maintenance and team building.
Each team had a dedicated support crew which provided necessary assistance .All their fuel, lodging, boarding, insurance costs, etc., have been taken care of by Mahindra. In addition, they receive a stipend and requisite safety riding gear. As an added bonus, they will also get to ride their Stallios home at the end of the event.
Indiabikers.com is the collective effort of a group of bike lovers who wished to create a platform for motorcycle enthusiasts across the country to share their experience of owning and riding motorcycles. The founders aim to develop an online and offline community for bikers who can log on for advice and information related to two wheelers in general and motorcycles in particular, as well as create a movement of bikers. The site will soon incorporate blogs, maps, fora and a host of information and tools which will allow users to create their own groups, share their experiences and comment on others’ posts.
The progress of the Great Indian Ride is available on www.indiabikers.com. You can view videos posted by each team as they journey through India on http://www.youtube.com/user/TheMahindraTurbo.
Source: Press release distribution via India PRwire
Notes to Editor
About the Mahindra Stallio
The Mahindra Stallio recently made its debut, marking Mahindra 2 Wheelers’ entry into the motorcycle segment. The Stallio offers a host of features unheard of in its segment and is ideal for the avant-garde young executive or businessman who desires a rugged and reliable yet stylish bike. It incorporates world class R&D and design elements from M2W’s Italy based design house, Engines Engineering and is best suited for Indian biking conditions.
About The Mahindra Group
Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, aerospace, after-market, real estate, hospitality, logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.
Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range player with a presence in almost every segment of the automobile industry, from two-wheelers to UVs, SUVs and CVs. Mahindra has acquired a majority stake in REVA Electric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the Electric Vehicles domain. The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired Satyam Computer Services, now known as Mahindra Satyam.
Its flagship company Mahindra & Mahindra Limited has recently earned the distinction of being the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India,- 2010, created by the Carbon Disclosure Project (CDP). CDP is an independent not-for-profit organization holding the largest database of primary corporate climate change information in the world.
For more information, please contact:
Roma Balwani (Sr. VP & Head – Corporate Communication) (L) (+91-22) 2490 1441, (F) (+91-22) 2490 0830