Maharishi Ayurveda Products Pvt Ltd announces the launch of its franchise model Targets tier I, II and III cities in an expansion bid Healthcare sector set to revamp with the introduction of first franchise model in the industry
— Maharishi Ayurveda Products Pvt Ltd (MAPPL) today announced the launch of its franchise model, a first for any company in the healthcare sector. MAPPL combines the ancient Indian Ayurveda texts with the relevant contributions of modern Sciences. The market growth rate of herbal products exceeds that of allopathic medicines. The combined World Herbal Market in the year 2007 was over $200 billion and it is estimated to cross $5 trillion by 2050 as per a study released by WHO. As per WHO, about 80% Indians use Ayurveda. In the West, more than 60% people resort to Alternative Medicine.
Mr.Anand Shrivastava, Chairman and Managing Director, MAPPL said, ‘It is not infrequent that we read about the withdrawal symptoms of Allopathic Medicines due to adverse side-effects. With more and more people becoming aware of the side-effects of Modern Medicine, Ayurveda offers a natural and holistic healing experience from within’.
‘We at Maharishi Ayurveda envision a disease free society. Working towards it, we are looking at aggressively expanding our network through the franchise route. We have launched two models targeting Tier I, II and III cities’, added Mr. Shrivastava.
Mr.Shrivastava further added, ‘Maharishi Ayurveda has lead the way by adopting rigorous quality and safety standard for all its products. Yet again, we want to revolutionize the healthcare sector in India with the launch of our franchise model, which is a first in this sector in India’.
MAPPL began retail in 1987 with its propriety product ‘Amrit Kalash‘. Today, it comprises a product range of over 1500 products covering Herbal Medicines, Rasayanas, Food Supplements, Beverages, Personal Care Items, Cosmetics etc. MAPPL has an in-house R&D facility, set-up in 1988, recognized by the Department of Science and Technology, Government of India. The R&D facility has established coop-programs and linkages with other National and International Medical Institutions & Research Centres, particularly those involved in conducting Clinical & Investigative Laboratory Test & Trials. MAPPL was uniquely selected for helping AYUSH in the exercise of defining production protocols for some serious classical Ayurveda products mandated under the Golden Triangle Project. MAPPL has adopted rigorous National & International Quality & Safety Standards, like ISO 9001-2008, HACCP, GMP, WHO GMP, Good Laboratory Mgt. Systems, Food Safety Systems , BDIH Certifications,.
MAPPL has widespread presence in over 40 countries across the globe, including U.S.A., Canada, UK, Germany, Italy, Norway, Sweden, Holland, Ireland, South Africa, Japan, Philippines, Australia, New Zealand, Mauritius, Singapore, Thailand & others through a network of Country Distributors.
Source: Press release distribution via India PRwire
Notes to Editor
Maharishi Ayurveda Products Pvt. Ltd. (MAPPL)
Maharishi Ayurveda is a brain-child of Maharishi Mahesh Yogi who is the founder of Transcendental Meditation in the country. Maharishi Mahesh Yogi started working with India’s top three Ayurvedic experts – Dr V. M. Dwivedi, Dr B. D. Triguna and Dr. Balaraj Maharishi in 1980 and formed a Medical Council to create authentic herbal formulations. The formulations were religiously based on the Ayurveda Texts dedicated to eliminating disease and offering perfect health.
In the year 1986, Maharishi Mahesh Yogi decided to harness his knowledge-works separately through MAPPL and thus, gave the mandate to Sh. Anand Shrivastava. A holistic Ayurveda Healthcare System was thus developed by Mr. Shrivastava to cater to the health, ailments and their treatments to cover the four dimensions – Physiology, Behavior, Environment and Consciousness. The organization set-up its first facility in 1987 and an in-house R&D centre in 1988 and then, there was no looking-back. Over the years, the Company Research Centre has established coop-programs and linkages with other National and International Medical Institutions & Research Centres, particularly those involved in conducting Clinical & Investigative Laboratory Test & Trials.
Mr. Shrivastava built its proprietary product ‘Amrit Kalash‘ which expanded into a vast product range of over 1500 herbal products over the years of its existence. The range encompasses of Rasayanas, Ayurvedic Medicines and Formulations, Food and Dietary Products, Personal Care Products (Hair care, Body care, and Skin care), Cosmoceuticals, etc. Thoroughness in production management systems has won MAPPL various quality certifications. MAPPL is the only company selected for helping AYUSH in the exercise of defining production protocols for some serious classical ayurveda products mandated under the Golden Triangle Project. Other certifications include – Product formulations and their registrations, manufacturing plants duly certified for ISO-9001-2008, HACCP, WHO-GMP,GMP and GLP (ISO/IEC 17025-2005) certifications, in-House R&D Centre recognized by Government of India, IMO Certificate for Production / Processing & Export of Organic Products, National & International Sales Network covering major Herbal Markets.
MAPPL has created an excellent infrastructure and network of farms, gardens and collection centers to ensure availability of herbs and other inputs to meet the growing quantity and quality requirements of production. MAPPL has wide presence in over 40 countries across the globe, including U.S.A., Canada, UK, Germany, Italy, Norway, Sweden, Holland, Ireland, South Africa, Japan, Philippines, Australia, New Zealand, Mauritius, Singapore, Thailand & others through a network of Country Distributors. MAPPL’s success is credited to a team of highly experienced professionals heading its strategic management and operations. MAPPL products are supported by Vaidyas and Doctors who provide training & consultation to doctors & patients in India and various countries abroad.
For more information, please contact:
Celna Chacko (Senior Manager) (L) 0124-3057537, (M) 9873515626