Hindware becomes the sole brand in the bath space category to feature in the top 100 most valuable brands list compiled by ICMR and 4Ps magazine
— HSIL Limited the organization behind, India’s leading sanitaryware band Hindware, has created another benchmark by becoming one of ‘India’s 100 Most Valuable Brands’ for 2010. Hindware, one of the most prestigious Indian sanitary ware brands has been ranked #93 in a comprehensive annual ranking released recently.
This list was prepared by ICMR (Indian Council of Market Research), a strategic business division of Planman Consulting. It has made a significant impact in the way companies look at research since its establishment in 1996. 4Ps B&M is a global business and marketing magazine which examines global issues with an Indian lens, ranging from an analysis of advertising campaigns to emerging trends and practices in marketing and advertising.
An extensive research and in-depth analysis was done in three phases and completed in about 8 months. A survey was done across 1412 international and national brands and Hindware has emerged as the only brand in the bath space category to be featured in this list. This exhaustive survey included a total of 32 categories across sectors, on the basis of broad parameters like a brand’s performance, awareness, perception, loyalty and association.
On this occasion, Mr. Sandip Somany, Joint MD, HSIL Limited, said, “We are proud to announce that we have reached yet another milestone in our journey by being honoured as one of the 100 most valuable brands in India. Hindware, the complete bathrooms solution provider, is already the leading brand in the sanitary ware segment with more than 40% of market share. It is of great value to us and we hope to scale new heights through our constant endeavour to provide world-class products and services that continue to delight our customers. This strengthens our commitment towards the three brand pillars we strongly believe in- Customer Satisfaction, Product Innovation and Quality Control, that make us one of the most trusted and respected brand name today in India.”
Being a trusted name in the sanitary ware segment across millions of households, some of the long list of Hindware’s achievements include- being awarded as the ‘Consumer Superbrand’ by the Super Brand Council in 2009, the Golden Peacock Environment Management Award 2009, the Reader’s Digest Platinum Trusted Brand 2009, the gobal acknowledged THE BIZZ 2010 award, the 2010 IMM Award for Excellence, and so on.
Source: Press release distribution via India PRwire
Notes to Editor
HSIL Limited is the largest Indian manufacturer of Sanitaryware products, with a dominant market share of over 40% in the industry. HSIL’s portfolio of products includes Building products & Container Glass in addition to the international brands such as TEUCO and Keramag, all of which enjoy great popularity with consumers. HSIL Limited products are available across the length and breadth of the country and are supported by over 1000 direct dealers and 12000 sub dealers HSIL Limited was the first Company in India to manufacture Vitreous China Sanitaryware.
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