Jacqueline Fernades Brand Re-launch of Fun Foods under Dr. Oetker Group
— Dr. Oetker, a German Group with an international presence in 40 countries today officially announced the completion of the takeover and control of Delhi based Fun Foods, a leading manufacturer of branded packaged food products and market leader for mayonnaise and sandwich spreads. The Oetker Group consists of more than 400 companies and is one of Germany’s largest privately owned diversified industrial groups with substantial interests in the food sector. The food sector acitivites account for a turnover of Euro 2 billion while the complete turnover of the Oetker Group is almost Euro 8 billion driven by a total workforce of 25.000 employees.
An entire range of re-branded products formulated to tickle the Indian palate and perk up different dishes and meals were unveiled at an event by former Sri Lankan beauty queen and Bollywood actress Jacqueline Fernandez. Commenting on the products the former beauty pageant winner and model said, “I personally have been a fan of the Fun Foods range of pizza toppings, mayonnaise and chocolate dessert toppings. With Dr. Oetker’s takeover, I am sure the range will be considerably expanded to even more exciting products.”
The European conglomerate is extremely bullish about the Indian market and plans to invest hugely in expanding this category and production facilities in the country. The packaged foods unveiled at the event featured the Dr. Oetker branding and were presented in new, improved packaging and labels. The impressive range includes Mayonnaise, Spreads & Dips, Salad Dressings, Mustards, Barbecue Sauces, Mexican Sauces, Chinese Sauces, Indian Sauces, Pasta & Pizza Sauces, Eggless Cake Mixes, Dessert Toppings and Milk Shake Mixes.
Commenting on the Food market in India, Mr. Oliver Mirza, Managing Director Dr.Oetker India & Fun Foods said, “India is an exciting market to be in with newer taste palates being developed due to exposure by way of travel, media and internet. The Indian food market is growing at a rapid pace over the last few years. Along with this, food retailing has also ballooned into a significant and profitable sector. This prompted Dr. Oetker’s initial investment which we propose to scale up to strengthen our retail channels so that more consumers can have access to the brand’s international quality and norms”.
Dr. Oetker Group is the most trusted purveyor of European cuisine to more than 50 countries worldwide and aims at offering best of both the worlds to the Indian consumers. Fun Foods is a value for money brand which offers western or continental products which are Indianised in terms of taste like Garlic Mayonnaise, Kesar Pista Milk Shake Mix and culture like eggless mayonnaise etc. Dr. Oetker brings in the global link and aspirational dimension This symbiosis of brands will drive the Dr. Oetker Fun Foods assortment to scale new heights.
Speaking on the occasion, Mr. Volkmar Preuss, Board Member and Executive VP Sales, Dr.Oetker Global Food Division & Director Dr. Oetker India & Fun Foods said, “We are extremely excited about expanding our footprint to India. Having established a successful food division globally, we chose to enter India through the acquisition route. Fun Foods had the right products which are continental but Indianised, at the right price points and has immense growth potential which justified our acquisition. He further added, “For over a century, the Dr. Oetker brand has catered to generations with outstanding quality and flavour with constant innovation. With 95 per cent recognition, 63 per cent prestige and 62 per cent use, the Dr. Oetker brand today occupies a top place among food brands in Germany”.
Source: Press release distribution via India PRwire
Notes to Editor
About The Oetker Group
With about 25.000 employees and a turnover of almost 8 billion Euro, the Oetker Group ranks among the major European family enterprises. Broad diversification in six business fields encompassing more than 400 firms characterizes a globally operating company that has charted a constant upward course in the well over 100 years of its existence. The key businesses are Food – Beer and Non-Alcoholic Beverages – Sparkling Wine, Wine and Spirits – Shipping – Banking – and Other Interests.
About Fun Foods India
Fun Foods Pvt. Ltd. is an ISO 22000: 2005, certified company having state of the art manufacturing facilities and country wide distribution and sales network. It was incorporated in 1983. The company has more than 50 products on the retail shelves and markets some 40 unique products to institutional buyers. Fun Foods Pvt. Ltd. is synonymous to excellent quality and service in the food industry. The company is supplying to some of the biggest names in the food service industry like Yum Restaurants (Pizza Hut & KFC), SubwayTM, Barista, Dominos Pizza, Pizza Corner, Java Green, Costa Coffee, Adlabs, PVR Cinemas and Prominent Hotels all over the Country. Fun Foods products are available in 167 cities across the World. The products are available through Mom& Pop Stores and Modern Trade like Big Bazaar, Spencer’s, Walmart etc.
For more information, please contact:
Preshita (Sr. Account Manager) (L) 47340497, (M) 9711059183
Preshita (Sr. Account Manager) (L) 47340497, (M) 9711059183