Celebrating the intense shades of Fall/ Winter, Ashish Chadha and Garima Godha of Apt Designs present their two unique collections under the label of Blithhe and a.c.a.p (as-chic-as- possible) at Collage today.The designers believe in ‘ever evolving creativity’.
— Celebrating the intense shades of Fall/ Winter, Ashish Chadha and Garima Godha of Apt Designs present their two unique collections under the label of Blithhe and a.c.a.p (as-chic-as- possible) at Collage today.The designers believe in ‘ever evolving creativity’. Attention to plush fabrication with value in mind, each collection is designed for the uncompromising buyer with a taste in exceptional quality and desire for sophistication.
The two collections by the designer duo Ashish Chadha and Garima Godha celebrates the beauty of Fall/ Winter and captures it in both traditional and western ensemble. While the Blithhe collection has a heady mix of Indian elements and a strong traditional influence as it speaks of soft grace, confident subtlety & inherited class, the a.c.a.p (as-chic-as-possible) collection plays with fluid and clean lines and works over in a soothing color palette with a strong western influence of an international and global appeal. Experimenting with yarns and techniques has always been the passion behind the brand for the designer duo. For this season they have chosen the subtle color palette of blues, black and off whites with tinges of fuschia and orange to reflect the essence of the season.
The designers believe that their clothes reflect a combination of style along with quality. Talking about their collection they said, “We believe that the difference between style and fashion is quality and that’s what we showcase in our collections. Our clothes can give people a better image of themselves – it can increase their feelings of confidence and happiness. Our brand “Blithhe” have been associated with “Collage” for some time now and throughout the entire duration the experience has been pleasurable. Priya Vasudevan has got extremely good sensibilities and understands the fashion sensibilities quite well. We are launching our western line “a.c.a.p.” with them and hoping to receive great response on the same too. “
Commenting on the new collection , Priya Vasudevan,Owner-Collage said, “The collection is classic, stylish and very wearable. The Blithhe collection has been very well liked and I am sure the unique a-c-a-p collection will do as well.”
About the designers: Ashish Chadha and Garima Godha both graduated from NIFT, National Institute of Fashion Technology in 2006 and shaped a company in Delhi, Apt Design Pvt. Ltd. in year 2009 with an aim to serve the market with the high quality product. Both Ashish and Garima has a vast industry exposure and has worked for top international brands being in the top buying agencies. Both the designers are committed to delivering the best possible product to the marketplace while maintaining superior quality in fabrication, workmanship and value. They are also providing design services to international brands.
The collection is available exclusively at Collage from September 2010
Address: Collage, 21/1, Wood Street, Ashoknagar, Tel: 25566818 / 9, Time: 10:00 a.m -7:30p.m on Monday to Saturday, 11:00 a.m-6:00 pm on Sunday, Website: http://www.collage-style.com
Source: Press release distribution via India PRwire
Notes to Editor
The 4500 sq ft sprawling expanse of fashion set in the heart of Bangalore is known for housing some of the best known fashion designer brands in the country. The interiors allow one to experience the multitude of styles and silhouettes from designer labels ranging from familiar to the not so familiar brands across India. An expense done with panache, detailed and structured layout, to give the client immense visual pleasure with a feeling of unhurried luxury. Collage offers varied styles ranging from stylish, avant-grade, chic, funky, feminine, Indian and much more for the fashion conscious and discerning Bangalore customer. Working with some of leading names in fashion Collage puts out a delectable palette of diverse assortment of attires so that you can find your own individual signature style effortlessly amongst it. Borrowing from the craft of the centuries, reviving dying techniques, creating sensuous silhouettes and unique fabric combinations have all been made possible under the label of “Wearable Art”. A fusion of colour, a medley of designs, inspired imagination, couture, prêt …all under the same roof in Collage!! That’s not all…with jewellery and accessories from Amrapalli, Collage takes the effort to assist you in completing the beautiful picture…you.
So come in…Collage opens it’s doors to you!!!
For more information, please contact:
Amrit Anand (Executive PR)