Acer, the worlds second largest PC brand as a follow up to the worldwide launch of Windows 7 OS by Microsoft yesterday announced its FREE UPGRADE PROGRAM on purchases of its Vista Home Premium Models across its entire portfolio of brands spanning Acer, Gateway and eMachines. The program will give unprecedented FREEDOM to the consumer to make a choice at his convenience to upgrade existing models on Vista Home Premium to Windows 7 Premium at ZERO COST (no hidden charges). Acer in an industry-leading move, will offer the consumer an upfront rebate of Rs 1000 (to broadly cover associated media and shipping charges for upgrade from Vista Home premium to Windows 7 Home Premium in India on all eligible products from its portfolio) from the shop floor on every purchase of an Acer model on the Vista platform (VHP).
As per this offer, customers can avail an upfront discount of Rs. 1000 on all Aspire series of Notebooks & desktops as well as on Gateway & eMachines Notebooks on Vista Home Premium platform between October 24th and November 15th 2009. This will enable the consumer to have full freedom to choose from the following options;
• A comfortable time period of more than 3 months (till 31st Jan 2010) to upgrade to Windows 7 Home Premium
• Upfront rebate which broadly covers the cost of upgrade ( costs towards media & shipping charges which were applicable earlier are now nullified)
• In the event of the customer deciding to continue with the Vista Home Premium platform he gets to retain the discount of Rs 1000 on the chosen model.
Announcing Acer’s upgrade initiative, Mr. W.S. Mukund, Managing Director, Acer India said, “The Acer upgrade program is the BEST PROGRAM IN THE MARKET. PERIOD! It gives the consumers making a PC buying decision the freedom to make a choice without having to worry with the associated confusing buying syndrome of ‘Should I decide today’ or ‘ Should I wait & watch & decide later’. The program gives the consumer convenience and flexibility in terms of the time they have to make the choice, not having to worry about spending any money on the upgrade and most importantly ensure that the consumer has a large array of offerings of Acer to choose without being constrained in any manner from a perceived lack of choice of computers on the Win 7 platform.”
This limited period offer, valid from the Oct 23rd 2009- November 15th 2009 is available across all Acer brand stores, channel partners & LFRs, which would ensure that the consumer benefit is passed on upfront.